SHOW GUIDE Fulanitos
HERTFORDSHIRE-BASED Willowbee launched its first brand in the UK two years ago, while Fulanitos (meaning ‘little ones’ in Spanish) was born 20 years ago in Mexico. Willowbee began with a
range of plush toys and keyrings, puzzles, back to school bags and accessories, plus stationery. Wooden play- sets were added last year, and 2014 will see further additions, with details currently underwraps. The play-sets are aimed at ages four plus, with pieces just popping out and slotting together, with no glue or sharp edges. Meanwhile, stationery stockists will welcome new designs and products, including items for tween boys and girls, plus a line of notebooks for young adults. 01727 859200
Peers Hardy
PEERS Hardy will be exhibiting a variety of children’s watches featuring characters such as Hello Kitty, Mr Men and Little Miss, Peppa Pig and Moshi Monsters. The latter will feature the entire cast of characters and come with two Moshling charms. The firm’s own brand – Tikkers – is a collection of Time Teachers, four velcro fastening and four with rubber straps. Peers Hardy will also be showing Hello Kitty gifts and crafts, iDuck (a floating wireless bath time audio speaker), Maze games, Crafty Cat Money Bank, a novelty ATM money management system and Talking Friends from the app. 0121 524 1439
Playmobil
PLAYMOBIL will be celebrating its 40th anniversary at the show. Key new ranges will include Asian
Dragon Land, Construction, Shopping Centre, Camping and an expansive 40th birthday selection. In fact, there will be over 182 new products on offer. Special 40th celebration lines will start
to roll out from this month. They will range from Pirate Shops to Noah’s Ark, mythical Fairies to brave Knights and vital Emergency Services. There will be a heavyweight advertising campaign throughout the year including TV and press, social media and PR activity supporting all the ranges launching throughout 2014. 01268 548111
Elementals
ELEMENTALS will be revealing the next volume of games in the Elemons mini- series of battle card games for 2014.
The new lines follow on from
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d’State Mode and including Alloy Mode and Dazzle Mode. A new Elemons Quest series of books is being launched, with the first called Noble Beginnings. In addition, a further five new Elemon characters will be revealed at the show. 2014 will also be the year that the Elementals team
creates a new digital platform where users can register their Elemons online, discovering their powers and limits corresponding to the elements of the periodic table. 020 8123 9378
The In Thing
HIGHLIGHTS FOR the pocket money specialist will include licensed exclusives such as Moshi Monsters and Skylanders Swap Force. The line of Magic Choc toys includes Chocolate Picture Maker and Chocolate Model Making Kit – the brand tagline ‘bringing fun to chocolate’ outlines what visitors can expect from the stand at the show. The Magic Choc brand – which includes 100 per cent Belgian chocolate – already has numerous toy awards under its belt. Other focuses for the company
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will include Zombie Zity, plus the second series of Predasaurs – Insect Invasion. 0845 365 3030
Hornby
A RAFT of new lines will be unveiled by Hornby at the fair across its brands. These will include collector’s edition
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train packs, commemorating the golden age of the Great British railway; a Cops ‘n’ Robbers addition for Scalextric, along with The Simpsons Micro Scalextric Set and a range of controllers; additions to the Airfix Quick Build line; and lines to commemorate the 100-year milestone of World War I. Humbrol will showcase its new acrylic paint packs, while Corgi welcomes the new Formula One Lotus and McLaren range, as well as the Bentley Collection. Finally, Breyer will see special editions to its Stablemates line among others. 01843 233500
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Handlebar Heroes
HANDLEBAR HEROES are a growing selection of fancy dress character masks for bikes and scooters. The firm asks the question, why simply
cycle or scoot, when children can gallop with their own pony or maraud with its new dragonsaur? Made from waterproof foam, they come flat placked for children to bring to life by simply floding, clicking and fixing onto the front of their handlebars. The firm promises to add horse
power to children’s wheels and a roar to their ride, with a number of characters. 020 8752 0001
Mookie
PILLOW PETS Glow Friends launch in the autumn, while Mookie will also be showing the TV advertised Dream Lites and licensed characters including Nemo and Teenage Mutant Ninja Turtles. The Hello Kitty and Mr Men Little Miss
ranges will have pride of place on the stand, while the firm will introduce Atomic Poppers. These start with a six- inch pocket sized action shooter and go up to a double barrel power popper which fires 24 soft foam balls in rapid succession for double the fun. Swingball celebrates its 40th
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anniversary in 2014, backed by a PR and marketing blitz, while the company will be showing its innovations for TP Toys. 01525 722734
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