SHOW GUIDE Plum Products
PLUMhas a number of new items that it will be showcasing. For outdoor, the firm will be
extending its trampoline range. The Junior Jumper Trampoline and Enclosure is designed with young children in mind and features a lower height frame and colourful plastic casings covering the leg joints for durability and stability. The Junior Jumper
Trampoline also uses SpringSafe technology with a jumping mat and safety pads that are sewn together with elastic webbing, giving the jumper complete protection from the springs and frame.
Famosa
FAMOSA will be previewing two key lines at Toy Fair, both of which it believes will be huge successes in 2014. Pinypon, the range of cute
interchangeable mini dolls and play-sets, is making a comeback in 2014. The only dolls with removable hair, head, body and accessories, plus double-sided faces with different fun expressions to add to the dress up fun, Pinypon will be launched with new pricing, features and an aggressive marketing drive. A heavyweight TV campaign is planned for spring/summer
Galt Toys
GALT TOYS will launch over 60 new products at Toy Fair, including brand new Activity Packs, First Years toys, Active Play and Construction lines. The manufacturer will also showcase new products added to its collection of puzzles, stationery, arts, crafts and science sets. The hotly tipped Marble
Racer range will be unveiled, and is fully compatible with the Marble Run games already available.
The 2014 show will also be the launch pad for Galt’s new Nursery Trampoline, a fun tortoise trampoline to encourage coordination and balance for younger children.
Two new titles will be added to the firm’s best selling Water Magic range, including a Water Magic Gift Set and Water Magic sets for Robo Crew and Fairy Friends. The sets include reusable picture boards that come to life with colour to reveal hidden pictures with the use of a magic water pen. New toys in
Galt’s range of Activity Packs include Racing Cars, Monster Wind-ups and a Wooden Pirate Ship, as well as zombie and fairy princess face paints.
Meanwhile, for young children, Galt will unveil new products in its First Years line – a new
collection of Snuggle Pals, a First Book and a First Rattle Set, as well as a fresh Stacking Puppy. These will joining
the existing products in the range that are
designed to stimulate physical development and
encourage
coordination and manipulative skills in youngsters. All new products will be
shown alongside Galt’s full portfolio of products, which includes the Dr Miriam @ Galt range, created alongside leading parenting expert Dr Miriam Stoppard, which the company debuted last year. The firm also announced its acquisition of the worldwide licence to manufacture and distribute the Ambi Toys product range last year. With plans to reintroduce four original toy designs to market later this year, Galt will also be showcasing its new Ambi Baby Gift Set at Olympia. 0161 428 9111
2014 and tactical promotions will also be put in place to encourage multiple purchases including a BOGOF deal to relaunch the brand. Nenuco, the doll and play-set
brand, sees further line introductions following the launch success in 2013. This saw the Sleep with Me Cradle sets selling out across UK retail. The products come packed with accessories which enable young girls to have the closest experience to playing a ‘real mum’. There is a broad variety of price points and play patterns within the collection.
The Plum Premium range has
been extended to include Premium Wooden Football Goals, available in two sizes and made from European Spruce for optimum thickness, durability and strength. Plum will also be presenting
the developments in its indoor range. With the 2013 collection gathering momentum, Plum is set to grow again to bring a fresh look to the wooden toy category. Building on the added features packed into the 2013 ranges, Plum will be going further to offer a more enhanced play experience. 0844 880 5301
Key lines will include the Nenuco Won’t Eat set – an interactive doll which turns its head when ‘mum’ tries to feed it. The product launches this
month, priced at £29.99, and will be supported with a TV campaign in spring across terrestrial and satellite.
www.famosa.es
STAND NUMBER: E9
STAND NUMBER: GALLERY 400
STAND NUMBER: G90
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