STAND NUMBER: GALLERY 440
SHOW GUIDE
The Magic Tooth Fairy will join the firm’s kids’ game segment
Drumond Park
DRUMOND PARK is continuing to go from strength to strength, with co-founder and marketing director, Claire McCool, reporting that both established titles and games introduced for the Christmas 2013 season all doing extremely well. Indeed, the company has taken a bigger stand at Toy Fair this year, moving upstairs to the Gallery level. As previously, working
prototypes of several future games currently in development will be on show. Visitors will also be given the opportunity to check out all Drumond Park’s best sellers, in addition to seeing refreshed versions of a number of popular children’s, family and adult games. On show in the kids’
games segment will be Dino Bite, Pig Goes Pop and Magic Tooth Fairy, alongside the recently introduced 2013 titles Wordsearch Junior and Mask ‘n’ Ask. The LOGO series of board games (now numbering six
titles in all) has carved its own and highly visible presence within the family and adult category. Unit sales of the latest addition – LOGO Billionaire – were well into six figures by Christmas. The original LOGO game
(now enhanced by an official LOGO app which fans could download free for three months from its launch date of October 1st) also continues to fly high in the charts. In the magic sector,
Gross Magic and Box of Shocks continue to conjure up some excellent sales figures and seem set to remain towards the top of the charts for the foreseeable future, the firm believes.
All of Drumond Park’s major titles are TV advertised from August up to Christmas, and last year a number of effective online and social media tools and activities were also integrated into the year-round publicity programme, throughout the autumn months. 01473 322000
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