SHOW GUIDE
Game of Thrones, WWE and DC Universe are just three lines from Funko
Underground Toys
UNDERGROUND Toys confirmed in October its plans to collaborate with Funko LLC, inking an exclusive partnership. Effective as of January 1st, 2014, Underground Toys now holds the distribution rights for Funko merchandise across the UK, Eire and Europe. Funko specialises in entertainment-related merchandise and creates globally popular products including Bobble-Head Wacky Wobblers, Pop! vinyl, 3D bookmarks and character licensed plush. Meanwhile, Underground Toys has its roots grounded in development, manufacturing and distribution of entertainment merchandise, and is an internationally recognised gift and toy specialist. The Funko ranges cover an
extensive portfolio of properties – some suitable for children and others more for the adult collector. Stylised collectables include characters from series such as Game of Thronesand The Big Bang Theory, as well as some all- time favourites including Star Wars(Darth Vader, Yoda), Marvel (Spider-Man, Iron Man, Wolverine) and DC Universe
(Superman, The Joker). Ranges from kids’ properties also stretch to older audiences, appealing to bigger kids who value the alternative stylised design and retro collectability of the products. Such ranges include Adventure Time, My Little Pony, Monsters, Inc, The Muppets, Teenage Mutant Ninja Turtlesand Spongebob Squarepants among others. Underground already has 1,600 different licensed items in its roster. As well as those already mentioned, these also include Doctor Who, WWE, Hello Kitty and Peppa Pig. Sister company Gear for Games, manages the distribution of Underground Toys and
Funko merchandise (among others) within the UK, while Underground will be focusing on distribution among the European territories.
The firm plans to add to its network of European retailers and strengthen existing relationships with the likes of Toys R Us, Asda, Carrefour and FNAC. Funko will continue to distribute its own ranges to the US. 020 7801 6325
STAND NUMBER: G120
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