SHOW GUIDE Orchard Toys
BRITISH-MADE games and jigsaws manufacturer Orchard Toys will be launching six new lines at Toy Fair. The four games and two
jigsaws/activities are strong additions to the fun learning range. Rockets and Comets, a game for children aged four years and above, adds to the existing collection of space themed games and jigsaws. Children and parents will
enjoy zooming up rockets, sliding down comets and getting sucked into black holes as they travel to the moon in this variation of snakes and ladders. Pirate Race is aimed at
children aged three and up and
is a memory and matching game. Players travel around the island, matching cards to build a pirate picture, before racing to the middle of the island to capture the pirates’ treasure. Building on the success of the Post Box game (which was launched last year), Farmyard Friends strengthens Orchard Toys’ offering in the two years and up market. The matching and posting
game uses friendly farmyard characters including pigs, horses, ducks and cows and has two ways to play, which helps the game to grow with
Fiesta Crafts
FIESTA Crafts has unveiled a number of brand new and exclusive toys to add to its growing collection.
The firm’s popular themed hand puppet collections has been extended with the addition of Gingerbread Man and Nursery Rhymes sets. Both of these enable
children and adults to retell some of the most classic tales of all time either individually or through role play. The Gingerbread Man set comes
complete with fox, cow, baker and horse finger puppets. Meanwhile, the Nursery Rhymes set includes Hickory Dickory Dock, Humpty Dumpty, Baa Baa Black Sheep, Little Miss Muffet, Incey Wincey Spider and Twinkle Twinkle Little Star. Moving on, and for children who just love to shout ‘all aboard’, the new Teddies Train has been designed to encourage toddlers to match numbers and colours, while
helping to develop their counting skills. The handmade toy is wooden and extremely durable, making it a classic which can be passed down from sibling to sibling. Finally, two new themed
wooden magnetic sets – Dinosaur and Fairy – have also been added to the range for 2014. Twenty chunky pieces feature in each set and come complete with their own themed storage box. 020 8804 0563
MGA, Zapf & Little Tikes
MGA ENTERTAINMENT, Zapf Creation and Little Tikes are returning to Toy Fair, bringing with them a raft of big brands. For MGA, Lalaloopsy continues to be a big focus. New product expansions for spring include a Lalaloopsy baby-themed doll, a new Lalaloopsy mermaid feature doll and an interactive Mini Lalaloopsy doll segment. New characters will also be added to both the Lalaloopsy Littles and Mini Lalaloopsy doll lines to promote collectability. MGA will also showcase
its new Moxie Girlz ranges, with new themes added this spring that allow girls to express themselves and explore their creativity.
Autumn also brings several
new creative and interactive Moxie Girlz lines. New to Zapf Creation for spring is Mooshka, a wholesome new line of dolls which aim to create a sense of nostalgia for mums. The fabric dolls will be targeted at two to four year olds and will have traditional styling. Baby Annabell will continue to be a big focus, with a new addition being introduced into the my first Baby Annabell range. In the autumn the core doll will undergo a refresh and welcome new accessories. Baby born will also be announcing new doll launches. Spring will see a brand extension to the my little Baby
born range, while continuing the focus on the popular Baby born Interactive doll. Autumn will see two new themes added to Baby born Interactive. Chou Chou will also expand its portfolio, with a new launch feeding into educational, caring and nurturing play patterns. My Model will see new
arrivals, in spring and autumn. In addition, both MGA and
Zapf will be unveiling some new brands at the show. A key focus for Little Tikes in 2014 will be expansion of its infant pre-school, activity and role-play themes, supported by core categories and The Cozy Coupe. 0845 0533 333
based activity for children aged four and up; plus New Baby Lotto is aimed at parents who are looking to prepare their children for the arrival of a sibling, or for children who love family role play.
MD Simon Newbery comments: “2013 was
children as they develop. It can also be used as a single player activity. Other newcomers to the
range include Giant Town, a large jigsaw playmat which can be interlinked with the existing On the Farm and Giant Road Jigsaws for extra play value; Alphabet Match, a jigsaw
another successful year for Orchard Toys and the brand continues to grow from strength to strength, reaching new sectors and markets whilst retaining its British roots. We are excited about the new lines and delighted to be launching these at Toy Fair.” 01953 859525
STAND NUMBER: GALLERY 540
STAND NUMBER: F66
STAND NUMBER: B12
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