SHOW GUIDE Sambro
Sambro will return to Olympia with a wealth of licensed ranges, showcased alongside new lines to be distributed exclusively by the company. Having just been announced as Disney’s 2014 UK pocket money licensee, a full selection of novelty lines will be displayed at the event. There will be ranges featuring Sofia the First, Doc McStuffins, Monsters University, Cars, Disney Princess, Disney Fairies, Planes, Minnie Mouse and Mickey Mouse Clubhouse. Lines appealing to boys will include yo-yos, Finger Boards, Pull String Copters, Space Discs, Bubble Sticks, Pump Rocket Launchers, Sling Shot Gliders and more. Meanwhile, for girls there will be licensed skipping ropes, musical instruments, fairy
Marbel
Marbel Toys is looking forward to further growth in 2014, with new products arriving from Brio, Hape, nanoblock, Lottie, Pink Poppy, WWF, Disney and more. The new Disney Princess
Magic Moments play-sets from Bullyland (£7.99 each) should prove popular. There are six to collect in total, and they can be connected together to create a world of play for Disney Princess figurines.
Brio is celebrating its 130th
birthday in 2014 and has also announced new FSC certification on wooden products. Along with the launch of new products (including the Safari Railway Set), exclusive items and a large marketing campaign will support retailers throughout the year.
Hape has over 30 new toys launching in 2014, with stand out products including the Activity Easel and the Italian-
designed Kitchen Centre. A new in- store campaign will also support retailers. A range of fashion dolls will join the Lottie family, among them Pirate Queen, Robot Girl and Kawaii Karate Lottie. The dolls have been inspired by an international karate star, a 16th Century Pirate Queen and female inventors respectively. Finally, as part of the expanding
licensing programme from WWF, Marbel Toys has grown its line with a collection of hand puppets, which will be on display for the first time at Olympia. 0845 6000 286
wings and wands and Hula Hoops among others. Teenage Mutant Ninja Turtleswill be a key focus, with visitors to the stand being able to see arts and crafts sets, games, puzzles, pre-school bikes and scooters. Sambro’s arts and crafts collection includes licensed ranges featuring Colouring Tables, Magnetic Scribblers
and Art Sets, as well as ‘on the go’ products such as Travel Art Easels and Travel Art Desks. Sega Europe will also be supporting Sambro at Olympia to celebrate a strong year for the Sonic the Hedgehog toy programme. A Pinball Machine launched in 2013, under licence from Sambro, and sold well during the lead up to Christmas.
Sambro will also launch Zed
the Zombie. The Unrest in Pieces game sees Zed rise from the grave. Players activate the timer on the base and then race against the clock to put Zed’s body parts and accessories back together. Players hit the stop button when complete and if time runs out, zombie parts fly. 0845 873 9380
Marvin’s Magic
Recognised as the brand leader and number one for magic worldwide, Marvin’s Magic says that it has the best selling magic sets and largest following of young magicians anywhere. Magic is normally based on
dexterity, skill and many years of practice, but with Marvin’s
Magic, budding magicians can perform similar sensational effects in no time. Marvin’s Magic was the
first range to be approved by the Magic Circle and its extensive collection is simple enough for youngsters, cool enough for teens yet guaranteed to impress even
the most sophisticated executive. For ultimate playground power, guaranteed to even impress the teachers, check out Marvin’s Mind Blowing Tricks range. The collection contains some of the best magic and card tricks available, according to the firm. Each individual set
includes complete instructions and everything needed to perform a stunning trick. The firm will also be
unveiling a new licensed set, packed with magic and inspired by popular children’s magic TV series, Help! My Supply Teacher is Magic. 01582 849000
STAND NUMBER: H65
STAND NUMBER: B50
STAND NUMBER: G46
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