SHOW GUIDE
VTech
IN 2013, VTech rose to be the number four manufacturer in the total toys market and number one in infant toys for the first time. 2014 will see the firm continue to build on this success, showcasing several line extensions and new product launches at Toy Fair. Toot-Toot Drivers has seen 90 per cent growth year to date (NPD October 2013). New vehicles and play-sets
will be introduced in spring to build on the popular collectable range. The new Toot-Toot Drivers
Fire Station features numerous manipulative areas including a flip up launcher for emergency speed, working fire alarm, rolling fire hydrant, sliding lift and
open and close door.
MY TOY FAIR
KATHERINE PIERCE Marketing Manager,
Jumbo Games Favourite part?
Seeing our finished stand – blood, sweat and tears will have gone into it.
Worst part? Taking it all down and starting planning for next year.
Hangover tip? Wotsits and Ribena in the morning works for me.
Best Toy Fair memory? Seeing the Jumbo stand swamped last year with people trying to see footballer Clint Dempsey, our SoccerSuckers spokesperson. There was a real buzz.
The play-set includes a
small Toot-Toot fire engine, nine interchangeable track pieces that can be swapped into different combinations and three interactive SmartPoint locations that trigger fun responses when driven over. Another new addition to the
range is the Toot-Toot Drivers Police Station. Speed off to the 999 call when the alarm sounds, zoom around the spinning roundabout and lock the criminal in the jail. The Police Car includes three sing- along songs, six melodies and lots of realistic sounds, while the Police Station includes five SmartPoint locations. Also new for spring is the
redesigned Playtime Bus with Phonics. Through over 100 interactive curriculum questions, children can learn phonic sounds, letters, vocabulary, numbers, counting and safety rules. It also includes a quiz mode to
reinforce learning,
plus over 30
melodies, songs and fun bus- related sound effects, 26 letter buttons, one to ten number buttons, brake, horn and driver buttons, plus an open and shut door. Following the success of
Gadget the Robot, Little Gadget and Letter Friend, further TV advertising and marketing support will ensure they continue to grow in 2014. Further pre-school introductions are also planned for autumn/winter. New software and apps for
InnoTab will continue to be released throughout the year. Some of the new titles include Disney’s Sofia the First, Nickelodeon’s Bubble Guppies, Toot-Toot Drivers Phonics and Cody and Cora Handwriting. There is also a growing library of chart music titles available on InnoTab from artists such as One Direction and Union J.
Moving on, and spring also sees the new Switch & Go Dinos Turbo products
hit retail. The new assortment includes a flywheel design. There are six new Dinos to collect including Zipp the T- Rex, Dart the Triceratops, Spur the Stegasorous, Fray the Ankylosaurus, Cruz the Spinosaurus and Spinner the Stigmoloch. The T-Rex Dino Launcher
and Triceratops Deluxe Launcher will also be available, while the current Switch & Go favourites will continue. Furthermore, there will be some exciting new range additions to the KidiCreative line revealed at Toy Fair, plus a special launch to the girls market – a first for VTech. 01235 555545
Jumbo Games
THE NUMBER one adult puzzle brand (NPD YTD September 2013), Wasgij is expanding into the children’s market with the launch of Wasgij Junior No 1. Following the continued success of the adult puzzle line, based on the unique concept of building an image that is different to that shown on the box, the new Wasgij puzzle specifically designed for children – entitled Wasgij Junior 1: Scrooge’s Surprise – will be 100 pieces and launches in June. Wasgij Original 21: Football
Fever arrives in time for the World Cup. Puzzlers will be able to piece together both the image shown on the box
and the ‘solution’ image of what they think the football player on the TV screen is looking at. Also included in the football themed double- pack jigsaw is a free 2014 Wasgij World Cup wall chart, so puzzlers can track the progress of the tournament. Moving into pre-school, and to celebrate Peppa Pig’s tenth anniversary, Jumbo will be
launching the Giant Muddy Puddles Floor Puzzle (which includes 35 pieces) and the Peppa Pig Hide and Seek Game in 2014. Something Specialis another strong licence for Jumbo, and the firm will introduce the
Something Special Bath Time Puzzle in August. Children will be able to enjoy piecing together Mr Tumble and his friends in the bath, with the puzzle both floating in the water and able to stick to the bathtub. 01707 289289
STAND NUMBER: E46
STAND NUMBER: GALLERY 500
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