SHOW GUIDE Carte Blanche Group
LEADING the way in the soft toy arena, Carte Blanche Group will be focusing its efforts on this key category throughout 2014. The year will see the launch
of new collectable characters of Tatty Teddy & My Blue Nose Friends, as well as a fresh range of collectable Moshi Monsters plush. Carte Blanche revealed the deal at Brand Licensing Europe last October with the new collection being shown for the first time at Toy Fair. Following the success of the Moshi Monster pocket money toys, the firm sees the brand as the perfect extension for its popular plush format. The new Moshling collection
will include fan favourites and some of the latest Moshlings at key impulse price points. There will also be special on- pack codes for digital in-game giveaways and impactful point of sale solutions.
“We are extremely excited to bring the Moshi Monsters plush to life with Carte Blanche,” says Darran Garnham, chief business development officer at Mind Candy. “Hundreds of millions of collectables have brought pleasure to our fan base and we look forward to doing the same in 2014 with plush.” Currently the fastest growing non-media brand in soft toy (NPD 2013), Carte Blanche will also build on the success of
the Tatty Teddy & My Blue Nose Friends brand at Toy Fair, with new collectable four-inch characters due to be revealed at Olympia. New for 2014, My Blue
Nose Friends sport a more vibrant colour palette, including shades of pink, purple and yellow for greater impact on shelf. The award winning ‘dress up
& play’ range will also be refreshed for 2014 and feature
on stand, with funky outfits and ‘mini me’ offerings including a hoodie, an innovative glow in the dark onesie, a winter sports outfit, welly boots and a flower power raincoat.
Both the Moshi Monsters and
Tatty Teddy & My Blue Nose Friends brands will be supported in 2014 with heavyweight marketing, PR and social media campaigns. 01243 792600
STAND NUMBER: B135
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