SHOW GUIDE
Hasbro
Since its launch in 1984, the Transformers brand continues to grow, expanding to encompass a wide variety of branded play patterns – including action figures, comics, TV series, video games, movies, rides and more. With the brand celebrating its 30th anniversary in 2014,
Hasbro is looking forward to the next chapter and is planning to expand its footprint across multiple platforms to offer even more consumer engagement of the brand. The firm believes that the Transformers franchise has one of the broadest target audiences in the industry. Kids who grew up with the first introduction of Transformers in the 80s – with the action figures, comics and original animated series – are now parents watching Transformers Primeor Transformers Rescue Botswith their children, playing Transformers Legendson their mobile or seeing the movies. While staying true to the core brand DNA of ‘more than meets the eye’, Transformers has managed to navigate many years at retail, successfully activating multiple categories beyond toys. Today, Hasbro’s focus is on making Transformers accessible to all its customers wherever they choose to look – be that in cinemas, TV, video on demand, mobile, console games or toy departments. The fourth instalment of the movie franchise – Transformers: Age of Extinction– will hit cinemas in the UK on July 10th. Directed by Michael Bay, it reunites the filmmaking team featuring new Autobots, Decepticons and cast members including Mark Wahlberg, Stanley Tucci, Kelsey Grammer, Jack Reynor, Nicola Peltz, Li Bingbing and Sophia Myles. Hasbro believes that Transformers proves that with a strong
core concept, clear storytelling and compelling entertainment, brands can live for decades and be as relevant to kids today as they were 30 years ago. 020 8569 1234
STAND NUMBER: GALLERY 620
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