WHAT’S NEW: RUSSELL
after 112 years
cutting edge
Still
Style266FLadies AuthenticHooded.
Introducing Russell’s 2014 innovations A
t Russell we know that we’re only as good as our last collection – and that our future will always depend
on the next one. That’s why we’re one of the few manufacturers in our field of the clothing business to operate a full in-house design team. Talented creative people with a unique
eye for style, backed by impressive technical knowledge and a genuine understanding of what the market wants. That’s how we can come up with
innovative clothing season after season – clothes built to perform, to work hard, to look great and to offer superb comfort, wear after wear and wash after wash.
Four game-changing new products This year we’re proud to launch four great new garments. Each one has been developed to answer a defined market need – and to offer new profitable opportunities to distributors and resellers.
Stretching ahead of the competition Our new Ultimate Stretch Shirt is the first in the market to use the revolutionary elastomultiester (LYCRA®T400® fibre). It’s a fibre that gives a unique and subtle
The 960/961 Ultimate Stretch Shirt:
comfort stretch and stays sharp and fresh for longer. The Ultimate Stretch Shirt is where you’d expect Russell to be – at the cutting edge of the industry.
Birth of a contemporary classic Why the Herringbone? Because we believe there’s space for a contemporary alternative to the best selling Oxford shirt. The first herringbone shirt to the imprint
Our new 962/963 Herringbone Shirt:
market offers you the ideal combination of style and durability. It’s ideal for businesses that want a smarter, more formal image –
perhaps in the financial sector or upmarket retail, sales and travel.
Designed for print There’s long been a trade-off in the imprint T shirt market. The luxury feel of cotton versus the printability of polyester or a polyester-rich blend. You could have one or the other but not both. All that changes with the new HD T from
The 165 HD T:
Russell. It’s been specially designed for a range of print processes including sublimation, while retaining the feel of a high-cotton blend. The shirt feels soft, natural and
breathable, wicking away perspiration, looking great for hours of wear, and washing beautifully. The HD T is the perfect vehicle for great
fashionably muted colours and retro- looking print.
It’s all about team spirit At Russell we’re all for equality. Back in 1902 we were already making ladies’ vests, and we’ve always been keen to make our products work for all wearers, whenever we can. So when our new hooded sweats proved hugely popular last year, we thought it was only right to develop a ladies’ version. The new hooded sweats have the same
The new 265/266 Ladies Authentic Hooded:
Style960F Ultimate StretchShirt.
deliciously soft, comfortable feel of the men’s version, so it’s perfect for promotional wear, premium merchandising, warming up after sport or just for chilling out. The difference is in the cut, with the new
ladies version designed to flatter and enhance a feminine shape.
n For more information on the range, visit
www.russelleurope.com, call Russell Customer Services on 01952 682 900 or contact your usual Russell distributor.
www.printwearandpromotion.co.uk January 2014 | 67 |
Style165M HDTinBlue Marl.
Style962M Herringbone Shirt.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96