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WHAT’S NEW: BTC ACTIVEWEAR Over 20%more and 14 newbrands


The BTC activewear 2014 collection is the biggest and best yet and their eagerly awaited 2014 catalogue will be landing with customers early this month. Award-winning customer service, arguably the best carriage


options in the industry, everyday low prices, the largest stock holding in Europe and ‘simply the best’ web store in the industry – from BTC activewear, the UK’s No1 choice.


B


TC activewear’s comprehensive T shirt section is bigger than ever for 2014 with the introduction of three


exciting new brands: n Anvil – a stylish fashion range bursting with fresh designs


n Colortone – a range of eye-catching colourful tie-dye designs


The NewYear sees BTC’s


Corporatewear category grow again, with the introduction of two new brands – Brook Taverner and Tyto. Brook Taverner offers a range of formal


wear, including suits, trousers, skirts, dresses and waistcoats, whilst the Tyto range of great value, hand-made ties and scarves will add the finishing touch. The Workwear offering has been


expanded with the introduction of Herock


Workwear, offering safety workwear at affordable prices, Work-Guard by Result and Delta Plus – there are also many exciting new additions from Helly Hansen, Dickies, Snickers and YOKO. HoReCa is a new term being used by


n Unbranded Apparel – a great range of quality T shirts and hoodies made in Great Britain.


BTC, referring to Hotel-Restaurant-Café and combining a range of styles suitable for all areas of hospitality – one of the fastest growing markets in Europe. There are two new sports brands for


2014 – Spiro and Tagless Baselayer, plus an extended selection from Gamegear and Nike Golf. Exclusive to BTC activewear, towels by


Jassz offers a colourful range of great- value towels and bath robes and for 2014 the brand has been expanded to include Bistro by Jassz and Bags by Jassz – both offering the same core values. The best bag collection in the industry


has grown for 2014 with many exciting new additions from Shugon, Quadra, Bagbase and Westford Mill and Beechfield has joined BTC activewear’s already extensive Headwear section FDM features in the new Hoodies


category offering a range of great quality hoodies, jog pants and varsity jackets designed to provide maximum comfort with good aesthetics. An enhanced outdoor collection


accommodates new fleeces and jackets from Regatta, B&C, Stormtech and Result. And there are many new additions from Fruit of the Loom, Gildan, Kustom Kit,


Russell, SG, B&C, Bella + Canvas. n For information on the full 2014 range please call 0121 505 7770 to speak to a member of the dedicated sales team, email Midlands14@btcactivewear.co.uk or visit www.btcactivewear.co.uk


CLOCKWISE FROM TOP LEFT: Colortone 1000TD; Brook Taverner BT1074; Anvil 71000F; Anvil 6280; Herock Workwear 23MBM1101; Spiro S175F.


www.printwearandpromotion.co.uk January 2014 | 29 |


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