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WHAT’S NEW: BEECHFIELD


Superb Retail-Ready headwear styles for 2014 fromBeechfield


Beechfield is celebrating its twentieth anniversary in 2014 with the launch of 21 new ‘Retail-Ready’ imprintable


headwear and accessory styles. The new additions range from Heritage Beanies to the latest Snapback Caps, gloves, scarves and an innovative workwear hat with integral LED torch.


B


eechfield’s Autumn/Winter New & Now collection warms to the launch of irresistible new fashion-forward designs. The classic B430 Vermont Beanie and B431 Vermont


Headband benefit from a tasteful criss-cross basket knit weave and evoke perfects mornings spent carving the piste and relaxing evenings in front of a roaring fire. The B454 Cable Knit Snowstar Beanie is also notable for its


heritage-inspired knit and provides a cosy finishing touch to any winter outfit.


All the rage on the High Street Fair Isle patterns are all centre stage on the high street and


the new B456 Fair Isle Snowstar Beanie brings the same fashion sensibility to the imprint market in four timeless colourways. Beechfield’s B425 Heritage Beanie has similar retro fashion


appeal in 12 Antique and Heather colourways, while the B452 Snowstar Boarder Beanie and B416 Faux Fur Pom Pom Beanie are at the forefront of current streetwear and catwalk trends.


Retro style Varsity Beanie Collegewear suppliers will rejoice at the launch of the new


‘retro yet now’ B453 Varsity Beanie in six stripy colourways, and the complementary B479 Varsity Scarf. The latter is offered in no fewer than 18 team colourways, and


its fashion appeal will extend far beyond match days. Winter accessories hold huge sales potential. The new B468


Deluxe Infinity Scarf – “a continuous loop of pure luxury” – and the trendy B491 Fingerless Gloves – the perfect accompaniment to the Cable Knit Snowstar Beanie – are no exception, introducing popular new options to Beechfield’s comprehensive cold-weather wardrobe.


Radical update The same goes for the brand’s latest Suprafleece™ design:


the B242 Suprafleece™ Ear Muffs represent a radical update on the traditional ear muffs style, offering a modern behind-the- head design for ultimate style and wearer comfort. Moving on to Beechfield’s Spring/Summer New & Now


B658 Suede Peak Five Panel Cap.


collection, there are eight great new styles to choose from, with that fashion frontrunner – the snapback cap – continuing to set the pace. There are five new snapbacks in the Beechfield 2014 collection, starting with two Camo designs: the B691 Camo Snapback, with flat peak and available in four contrast camo colourways, and the B694 Camo Snapback Trucker, with traditional black nylon mesh half-crown and a front panel and peak in a choice of two camo colourways. The B615 Youth Snapback in seven funky colourways brings


retro style to the kids’ headwear market, while the B675 Melton Wool Snapback, in 55% wool/45% viscose, and B669 Varsity Snapback, in 100% cotton brushed back jersey crown (both with on-trend flat peaks), are quintessential collegiate styles that echo the very best of current retail fashion headgear. Just as fashionable, and offering a slightly more sophisticated


silhouette, the 5 Panel Cap is a retail sensation whose popularity is growing steadily in imprint, too.


Three new Retail-Ready styles Three new ‘Retail-Ready’ styles – the 654 Canvas 5 Panel, in


100% cotton canvas; B658 Suede peak 5 Panel Cap, in 100% cotton drill with faux suede peak and leather strap adjuster; and the B698 Camo 5 Panel Cap, in 100% cotton twill and four camo colourways – extend the options open to Beechfield customers and are guaranteed to drive sales (in both imprint and retail) in 2014. All of the new Spring/Summer cap styles feature Beechfield’s


new TearAway labelling system, which makes rebranding a cinch. Beechfield’s final new product launch is the B515 LED Light


Cap, which incorporates an LED lighting system that is powered by replaceable lithium cells and can be set to ‘continuous’ or ‘flashing’ modes. Perfect for the workwear market, the new cap has a multitude


of other potential uses and does away with the need for a separate head torch.


For full details of all the new Beechfield headwear and accessory styles for 2014 contact your local Beechfield distributor or visit www.beechfield.com


www.printwearandpromotion.co.uk January 2014 | 35 |


B654 Canvas Five Panel Cap.


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