WHAT’S NEW: FRUIT OF THE LOOM
Fresh in from Fruit of the Loom
NEW: 70/30 Premium Hooded Sweat.
E
xpanding Fruit of the Loom’s Sweats offer, the new Lightweight Sweats collection is available in 10
new styles and an array of bold colours across men’s, ladies and kids. All of the new styles are produced with
Belcoro yarn and are made from high quality, 240gm/m² unbrushed fabric – perfect for year round wear and ideal for warmer climates. Styles include Men’s and Lady-Fit
Lightweight Raglan Sweats, Men’s Lightweight Shorts, Men’s, Lady-Fit and Kids Lightweight Hooded Sweats, Men’s and Lady-Fit Lightweight Hooded Sweat Jackets and Men’s and Kids Lightweight Jog Pants.
NEW: Lightweight Men’s and Lady-fit Hooded Sweat Jackets.
For 2014, Fruit of the Loom is offering customers a bigger and brighter range than ever before. The range features a new collection of Lightweight Sweats, three new Premium 70/30 Sweats, four brand new colours in Performance Ts and larger sizes in the men’s Valueweight T. Men’s sizes are available in S-XXL,
ladies XS-XXL and kids from age 5-6 to 14-15 years. Launched in 2013, Fruit of the Loom’s
Men’s, Lady-Fit and Kids Performance T- shirts have been a big hit with sports clubs, teams, and individuals wanting to look stylish and feel comfortable during high energy activities. The collection has proved so popular,
customers have requested more colours. So for 2014, Fruit has kept all the key colours from last year’s range and added four new vibrant shades of Lime, Bright Yellow, Fushia and Azure Blue. Introduced in response to the growing demand for performance clothing, the T-
shirts are constructed from 100% polyester fabric (140gm/m²) and offer a ‘Cool Wear’ solution to keep wearers cool and dry no matter how active they are. The T-shirts offer an excellent high quality solution, whilst remaining good value for money. Designed for decoration, they provide a multitude of options for men, ladies and kids, with excellent print quality results. As Sweats continue to be in demand,
Fruit of the Loom has also introduced three new Premium options for men; the Hooded Sweat, Set-in Sweat and Elasticated Cuff Jog Pants. Like the rest of the 70/30 Premium
Sweat range, these styles are made from 280gm/m² fabric, which is 70% cotton, 30% polyester offering a super soft feel and excellent handle. Sizes start at S and go up to XXL. Kirsty Button, marketing manager at
Fruit of the Loom commented: “As a market-leading brand it is crucial that we continue to innovate with new products, fabrics and colours. “Our commercial strategy has brought
us closer to customers and all of our additions for 2014 are in direct response to feedback and market research.” In line with Fruit’s ethos of being a
brand for everyone, the Men’s Valueweight T is now available from size S - 5XL (3XL-5XL in white, black, navy
and heather grey). n For more information call 01952 682900, email:
cust_enquiry@fotlinc.com or visit
www.fruitoftheloom.co.uk
| 50 | January 2014
www.printwearandpromotion.co.uk
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