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WHAT’S NEW: GF EUROPE What is e-trader? G


F have developed an e- commerce website solution for the benefit of garment


decorators everywhere. Through our experience in this market


and with an industry leading team of web developers, we set out to create our own shop site – shop.goldenfinishes.com – we quickly realised that the complexity and diverse range of products in our industry did not translate easily into the world of online shopping, largely due to the bespoke nature of printing or embroidering a garment/product and indeed the vast array of products available from hundreds of brands, styles, sizes, shapes, positions, stitch counts, colours etc. It struck us, after six months of


development and thousands of pounds invested, that if it was this expensive and challenging for us, then it would be potentially out of the reach of the average printer or embroidery company to build their own solution. We stuck with it and have created


what we believe is the garment decorator’s best choice for selling online. It has all the technology and tools you need in a website to present a modern professional business and start generating enquiries and taking ORDERS! Since making this solution available to


other businesses, we have seen some great results from our ‘e-traders’ and by listening to them we’re already adding more great features to make the solution even better for them and new ‘e-traders’ alike.


n Works across all mobile devices.


n User friendly dashboard. n Monthly marketing advice and tips.


n Product search facility by budget and type.


n Secure server – secure transactions – secure customer data.


What’s in it for your customers? n Simplicity and speed of ordering. n Ability to order from anywhere, anytime.


www.printwearandpromotion.co.uk


n Update your own site easily, in real time.


n Fully supported – training, help and advice always available.


What’s in it for you? n Choice of solutions to suit your business needs.


n Control your own pricing. n Create and sell your own products. n Get found by search engines – more visitors = more business!


n You choose which brands to display from a wide range of suppliers.


Just some of the key features: n Low upfront investment and/or manageable monthly payments.


Upload your own home page artwork A


INDENTITY: Put your stamp on your home page by uploading a company banner. This is a great addition for us and


s part of our continuing updates to our e-trader websites for garment decorators, we’re delighted to now


offer the flexibility for site users to create and upload their own banner artwork for the homepage of their e-trader website. This fantastic new tool will really help


them create a unique look and feel to their site and advertise any promotions they may have or seasonal opportunities they want visitors to see, what’s more it’s free to existing users of the e-trader platform and will save them money as they don’t have to pay a web design company to do it for them. They simply create the image/advert


and upload themselves using the CMS (content management system) ‘Live’ on their site!


Prostar/Mitre brands now available for e-trader platform


A


dding to the ever growing number of brands available on the e-trader platform, we’re pleased to say that


the Prostar/Mitre full product range will be available from this month (January).


complements the other product ranges available which now stands at over 100 of the industry leading brands, equating to something like 150,000+ products. This along with all the other brands,


from the likes of PenCarrie, BTC activewear, Blue Max Banner and Uneek will be updated to coincide with the new catalogue year. Christmas was sadly cancelled for our data entry guys!


Relaunch and make-over for Golden Finishes


W


e’ll also be re-launching the Golden Finishes brand in the New Year, giving it a make-over


and new website. It’s been a year of change for Golden


Finishes, having invested more than £90,000 in Amaya, AJS and Xpres equipment. The result of this has been improved


lead times and customer service and we have also been able to keep prices low. We must also mention the incredible


recovery of our chairman, Philip Gold, who is now fighting fit at 75 after a major health scare.


For more information call 02920 755 733 or visit www.goldenfinishes.com January 2014 | 53 |


Newadditions to e-trader platform


GF Europe’s e-trader platform is the answer to garment decorators’ prayers,


providing the perfect solution to those wanting an e-commerce presence. And the latest developments make e-trader an even more attractive proposition.


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