Feature
Celebrating the New Year in style, we go behind the scenes of the 2014 Campari calendar
to just 9,999 copies - which are not available for sale but distributed to friends of Campari internationally – the annual offering from the Italian spirit brand is a celebration of their trademark sensuality and passion. Now on its fifteenth edition since starting in 2000, the calendar sees the brand collaborate with internationally renowned photographers and some of the world’s most famous faces to offer up its signature passionate Italian style in an iconic format. Cue this year’s film star heroine and internationally decorated photographer, who will be following in the footsteps of the likes of Mario Testino, Dimitri Daniloff and Michel Comte – who have all
A
covetable collectible for the happy few that receive it, the Campari calendar is one of the world’s most iconic artistic calendars. Limited
worked on previous editions. “Te unrivalled legacy of the Campari
calendar is set to continue this year with the aim of delivering even more invigorating and inspiring imagery,” said Bob Kunze- Concewitz, CEO of Gruppo Campari. “Once again, boundaries will be pushed in order to stimulate peoples’ imaginations with a voyage of discovery each month to explore worldwide celebrations, and the theme this year couldn’t be more appropriate to do so.” Tackling this year’s theme of ‘Worldwide Celebrations’ – which was created by BCube Milan - is noted fashion photographer, Koto
Bolofo, renowned for his lively and dynamic imagery and editorials in Vogue and GQ, and Pulp Fiction and Kill Bill star Uma Turman as his leading lady. Koto Bolofo, who worked alongside Client
Creative Director Andrea Marzagalli and Associate Creative Director Bruno Vohwinkel, said: “For me, the Campari calendar is all about pleasure, intrigue and charisma and I feel confident the 2014 edition embodies all of these qualities. Working with Uma has been a joy and I am truly thrilled that the Campari calendar 2014 can be revealed to the world and enjoyed by all.
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