COMPANY PROFILE AND EVENTS UPCOMING EVENTS SPOTLIGHT
COMPANY PROFILE SEAN DEANE
OPTIMUM SPORTS
Tel: +44 (0) 1942 497707 Email:
enquiries@optimumsport.com W:
www.optimumsport.com/cycling
CORE BIKE
Sunday January 26th to 29th Whittlebury Hall, Northants
www.corebike.co.uk
January 2014
ZYRO’S CYCLE VISION Tuesday January 21st Vinopolis, London & Thursday January 23rd Royal Armouries, Leeds
www.zyrob2b.co.uk
CORE BIKE Sunday January 26th to 29th Whittlebury Hall, Northants
www.corebike.co.uk
THE BIKE PLACE Sunday January 26th to 28th Silverstone, Northamptonshire
www.thebikeplaceshow.co.uk
February 2014
LONDON BIKE SHOW 2014 Thursday Feb 13th to 16th ExCeL, London
thelondonbikeshow.co.uk
ICEBIKE* 2014 Tuesday Feb 25th to 27th Madison’s Milton Keynes Distribution centre
www.icebike.co.uk
THE TRIATHLON SHOW 2014 Friday February 28th to 2nd Sandown Racecourse, Surrey
www.triathlonshow.co.uk
FISHER OUTDOOR LEISURE’S EXPO 2014 Dates TBC
Sopwell House, St Albans
www.fisherexpo.co.uk
March 2014
TAIPEI CYCLE SHOW 2014 Wednesday March 5th to 8th Nangang Expo Centre, Taipei
www.taipeicycle.com.tw
BIKE AND TRI SHOW March 8th and 9th Manchester Central, Manchester
www.bikeandtri.co.uk
April 2014
WELSH CYCLE SHOW Saturday April 4th and 5th Wales National Velodrome, Newport
www.welshcycleshow.com
July 2014
TOUR DE FRANCE Saturday July 5th to 27th Yorkshire, Cambridgeshire, London and France
letour.yorkshire.com and
www.letour.fr
For more cycle trade dates:
www.bikebiz.com/events
THE BIBLE IS BACK!
BIKEBIZ.COM In association with
Can you fill us in on Optimum’s rugby background? Optimum was established in 1996 and has grown to become one of the world’s leading rugby protective brands, supplying the British Lions team in 1997 and the World Cup winning England team in 2003. Supplying over 400 independent general sports retailers and distributors across the world in France, Canada, USA, Italy and Australia amongst others, Optimum is one of the most recognised brands in the rugby world.
Moving on to the cycle side of the business: To give an idea of the depth of the range, how many items are in the Optimum line-up? The range is continually evolving and at the moment it is split between clothing and accessories with over 40 individual lines – and there’s even more to come.
Can you explain the Hawkley and Nitebrite ranges? Is one a particular focus for Optimum? Both ranges are targeted at the commuter and cycling enthusiast with the Hawkley range being for everyday use and the Nitebrite range more specifically being manufactured in fluorescent and reflective materials to enhance visibility in the dark.
How does Optimum stand out against the competition? As an already established and respected brand in the sports industry, we are able to bring to the cycling
market our knowledge and expertise that we have used in rugby to the manufacturing and production of our cycling range. In addition to this we have always prided ourselves on creating innovative, exciting and technically advanced products.
And you’re looking for dealers to take the brand on? Yes, as detailed we currently already supply over 400 independent sports retailers and are excited to get involved with the cycling specialist retailers too. After exhibiting at both the London Bike Show and The Cycle Show at the NEC, we have already opened many new accounts and would like to build on this.
Have you got any point of sale options for dealers? We have a number of POS options promoting the brand in general, i.e. window stickers, posters, slat wall headers. We now have a cycling specific range which is available on request and can be dispatched with initial orders.
What are the best contact details for retailers to get in touch? We have a network of regional Sales Representatives around the country already who are more than happy to call in and present the range. If any retailers require more information, please feel free to contact us direct on 01942 497707 or at
enquiries@optimumsport.com and we can make an appointment for you.
For additional copies please contact:
Jake.Adams@
intentmedia.co.uk
BIKEBIZ DECEMBER 75
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