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“Clothing choice irrelevant to safe pass distance”

A new study by the University of Bath and Brunel University has concluded that it makes little difference what clothing a cyclist may wear to boost their visibility. The report says between one and two per cent of motorists will still pass dangerously close.

Eurobike Demo day moves to show grounds

2014 will see Eurobike’s Demo Day uprooted from Argenbühl, with the bike trials now taking place next to the show itself. The organiser said the move came at the request of exhibitors looking for ‘easier logistics’.

Bike and Tri tickets on sale

Tickets to the Manchester Central Bike and Tri Show are now available via A BikeBiz- backed trade lounge will host seminars from the likes of the ACT, Red Cloud and many more on Sunday March 9th.

Giant enjoys highest ever earnings per share

Giant has reported a net profit of $89.1m, or earnings per share of NT$7.05, for the first nine months of the year, up 13.87 per cent year- on-year.

Future reveals digital success

Future’s preliminary results saw digital revenues rise 38 per cent – the highest rate of growth in recent years – with 59 per cent of advertising revenue now digital.

Newcastle Cycle Hub secures £25k

Cycling social enterprise Newcastle Cycle Hub, home to a Cycle Centre store and holiday firm Saddle Skedaddle, has secured a £25,000 loan to grow cycling in the city.

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CYCLESCHEME HAS revealed to BikeBiz that it has hit a 400,000 bike milestone since it was established in 2005. The firm also revealed that it now

partners with a huge proportion of the independent cycle retail market, telling BikeBiz the partner IBD total now stands at over 2,000 retailers.

The statistics come as the company held

its fourth supplier brand conference, at which it declared 2014 will be its ‘year of the independent bike dealer’.

For next year Cyclescheme is creating a B2B web portal where retailers can access their local employers, store profiles and get better access to POS material. 2014 will also see the introduction of the Cyclescheme Academy, designed to ‘inform and empower retail staff to the commercial opportunity that exists through Cyclescheme’. The C2W operator’s Retail and Events Team is set to visit more retailers next year offering training, advice and POS. There will also be an enhanced programme

On with the (trade) shows

Zyro revamps trade show offering at London and Leeds venues  iceBike* 2014 registration opens 

By Jonathon Harker

FOLLOWING THE success of its recent road show product launch, Zyro has shaken up its trade show offering with a two day event split across two locations. Cycle Vision will take place on January 21st

at Vinopolis, London before moving to the Royal Armouries in Leeds on January 23rd. The revamped format is to make its house

trade show format more accessible to independent bike retailers around the country, the distributor said. Instead of the seminars seen in the old Open House format, Cycle Vision will feature an extensive show area with brand displays, plus ‘first look workshops’ running throughout the days. Product director at Zyro Simon Ellison commented: ‘The recent success of our 2014 Product Launch events for Giro, Easton, Bell, Blackburn and CamelBak has shown us the

“The success of our 2014 product launch

events for Giro, Easton, Bell, Camelbak and Blackburn has shown us the value of taking product on the road...” Simon Ellison, Zyro

value in taking our brands ‘on the road’. With the launch of Cycle Vision we are giving all of our retailers the opportunity to come and see us and our fantastic range of products. Our invaluable first look brand workshops will continue to run at Cycle Vision and will give visitors the chance to gain an in depth understanding of the brands and their 2014 product ranges."

The show will open from 9.30am with

product workshops running from 10.00am to 5.00pm and a buffet lunch will be served from 1.00pm to 2.00pm. All attendees will receive a free goody bag and exclusive show promotions. Brands that will be on show in January include ABUS, Altura, Cateye, Etxeondo, Fenwick’s, Genuine Innovations, Hamax, Magura, Panaracer, SKS and TORQ. Retailers should visit for further information and registration.

Cyclescheme hits 400,000 bicycles sold milestone

Cycle to work company pledges 2014 will be its ‘Year of the IBD’ as it reveals it has now linked with a whopping 2,000 partner IBDs

Brand were well represented at the Conference

of retailer conferences in 2014 where stores will be able to give Cyclescheme their feedback and share strategy. Cyclescheme director, Daniel Gillborn,

said: “The theme for 2014 is very much centred around, ‘prepare, lead and unify’ – an idea that sees us working more closely than ever with the industry for the greater good of our market place.” Delegates from key cycle brands attended

the annual brand conference, with representatives from Bicycle Association of GB and British Cycling. Phillip Darnton OBE led group discussions aiming to inspire ideas debate and open discussion about the market as a whole. Gillborn added: “The Brand Conference is an essential date in our diary and enables us to work closely with the brands, gain valuable feedback and helps form our vision going forward for both them and our retailers.”

Since 2009 the number of bikes sold

through Cyclescheme is 362,582 (correct at time of press).


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