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OUTDOOR & FITNESS


Exhibitors call for Outdoor Trade Show changes


…And organisers respond with shift to mid-week slot


By Jonathon Harker


NEXT YEAR’S Outdoor Trade Show (OTS) will run for three days in a mid-week period for the first time.


The move comes after extensive post-


show research of exhibitors and visitors at the 2013 show. In 2014, the Stoneleigh Park,


Warwickshire-set event will run over the three days from Tuesday September 9th


to Thursday 11th, with the same format of allowing retailers to see a wide variety of brands and new product, from clothing to footwear and accessory product, including hundreds of tents and awnings in the outdoor display area. “After thoroughly analysing the


feedback received after OTS 2013, we have decided to move the show to a mid- week slot,” said organiser Marta Williams. “The outdoor area will revert to three


NRG4 unveils underwater protection


By Jonathon Harker


DISTRIBUTOR NRG4 has taken on Loksak and its range of 100 per cent waterproof phone and tablet cases. The cases are waterproof down to a depth of 60metres, with a hermetic airtight seal that prevents the re-entry or release of air and micro organisms. It’s possible to use touch screen electronics while the device is protected (from water, dust, etc) in the Loksak and there are three different pack options available. The carded multipack of three (£10.00) includes phone, smartphone and tablet sized cases. For £8.99 there is a carded pack of three iPhone sized cases and finally at the same price a pack of three smartphone sized cases. NRG4 operations manager Craig Middleton said: “Adding the Loksak brand to our range continues NRG4’s philosophy off adding high quality


BIKEBIZ.COM


products to our portfolio. Loksak cases are market leading in this sector with their innovative technology. They are 100 per cent waterproof down to a depth of 60 metres and carry five US patents to make sure your phone and valuables stay bone dry in all weather conditions. We have two attractive POS display options available. The RRP of £8.99 for a pack is very competitive and we can offer great margins to our dealers.” The in-store POS displays include a free


rotating POS display with 50 packs and a free fixed display with 24 packs. info@nrg4.co.uk


“[The move] responds to the needs of the industry to provide a cost-effective show.” Marta Williams, OTS


days, ultimately responding to the needs of the industry to provide a cost-effective show for suppliers and a worthwhile trip for retailers.” In 2013, OTS hosted 133 exhibitors


from all aspects of the industry, with 1,392 unique trade visitors (compared to 1,294 in 2012), who attended the show over the three-day indoor show period. More info via 0161 437 4634 or visit www.outdoortradeshow.com.


Filter in a bottle now targeting bike trade


By Jonathon Harker


WATER TO Go’s re-usable bottle, that filters unsuitable water and converts it into clean drinking water, is now seeking greater representation in the bike trade. Launched at the start of this year to the outdoor market among others, the brand is now looking for a ‘master agent’ in the cycle business trade to bring it to bicycle retailers, with an active sales force in the sector. The patented filter sits in the neck of the bottle where it filters the contents as they are consumed. Using nano-technology – originally developed for use on NASA space projects – the filter removed 99.9 per cent of bacteria, viruses, heavy metals and chemicals such as chlorine, ‘providing clean drinking water from almost any source’. Trade enquiries should be directed


to Martin Todd: 07890 994874.


BIKEBIZ DECEMBER 51


Water To Go uses NASA tech to provide clean drinking water


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