OUTDOOR & FITNESS Blacks joins London super show
Retailer to run 400sqm store at The Telegraph Outdoor Adventure & Travel Show, February 13th to 16th By Jonathon Harker
BLACKS OUTDOOR Retail has been drafted in to run the official Outdoors Store at The Telegraph Outdoor Adventure & Travel Show, which runs alongside the London Bike Show and the Triathlon Plus Show in February. The whopping 400sqm Outdoors Store
is new for 2014 and has been created as one of six zones that can be found within the Telegraph Outdoor Adventure & Travel Show. The partnership with Blacks Outdoor Retail means that visitors will get a ‘real in-store experience’ at the show, complete with all-important trained staff. A number of brands will be retailed in
the store, including Jack Wolfskin, The North Face, Berghaus, Montane, Scarpa, Craghoppers and Osprey. “We’re delighted to be working with
Blacks Outdoor Retail Ltd this year,” enthused Geraldine Reeve, group show director for show organiser VOS Media. “The partnership will allow our visitors to browse and buy a whole range of gear in one place within the show which adds to the fantastic visitor experience we’re creating. We are always aiming to improve the show and listening to customer feedback is key in doing this.”
“Visitors want a retail store in the show.” Ken Reeve, Blacks
Ken Reeve, chief exec of Blacks Outdoor Retail, added: “Our partnership with the show allows us to position ourselves in front of over 50,000 engaged visitors. We know visitors want a retail store within the show and we are happy to provide them with one. We will bring a
range of top brands and the latest gear, but our staff are polite, helpful and experienced in helping visitors find exactly what they are looking for.” Blacks is now owned by JD Sports
following a £20million takeover last year.
telegraphoutdoorshow.co.uk
Employers called on for outdoor survey
Mid-December deadline for firms to take part in ‘the only comprehensive UK outdoor industry report’ By Jonathon Harker
A DIVERSE range of outdoor employers are being called on to take part in a SkillsActive UK-wide survey. Billed as the only comprehensive
outdoors industry survey in the UK, SkillsActive and its sector organisations are calling for participants to complete the survey in order to collect vital information and feedback for sector development before the mid-December deadline.
The survey aims to highlight trends, needs and opportunities as well as other areas of potential progression for the UK outdoors industry sector, aiming to ensure that growth and development will always be on the rise. General organisational data will be covered including training and development, employment skills, qualifications and the investment made in them by employers and staff. Mark Lavington, chair of the
SkillsActive Outdoor Employers Group (OEG) said: “Representing our sectors size, value and impact to local, regional and
50 BIKEBIZ DECEMBER
“Representing our sector is entirely reliant on good, accurate data.”
national stakeholders is entirely reliant on good, accurate and current information and statistics. “The Outdoor Employers Group is
therefore extremely pleased to be working with SkillsActive to support this initiative and wholeheartedly encourages all
employers to take a few minutes to complete the survey.” Feedback from the survey is set to
support and help achieve continuing growth for the industry.
peter.thompson@
skillsactive.com +44 (0)114 289 0490.
BIKEBIZ.COM
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