CORE BIKE 2014 PREVIEW WORKING YOUR CORE
As the preparations for the tenth Core Bike show ramp up, Jonathon Harker takes a sneaky peak into the exhibitors top secret plans for the Whittlebury Hall Hotel trade-only event…
BOBBIN BICYCLES CHICKEN CYCLEKIT
FRESH FROM its nomination for Bike Brand of the Year at this year’s BikeBiz Awards, cycling lifestyle trailblazer Bobbin Bicycles with be showing its 2014 range at Core Bike for the very first time. The Bobbin line is produced over in Taiwan and the rapidly expanding line
BUFFERA
includes stylish ladies and gents roadsters as well as the new Bobbin Junior range, with several models for 4- 14 year olds. Retailers are invited to come along
and say hello to the thriving brand in room S10.
Handily for the cycle to work market, a number of 2014 Tifosi bikes retail under £1,000, including the CK5 Classico and CK6 Forte, as well as the existing CK7 Granfondo. The new aluminium CK4 Sportivo with carbon seat is just a touch over at £1,099.99. Building on its interest at the NEC Cycle
MIDGES. THE enemy of all right minded folk and all outdoor activity fans, whether they’re mountain bikers, cycle tourists or roadies. Help is at hand with Buff’s brand new Insect Shield Buff, launching with samples at Core Bike.
The Insect Shield does exactly what the name suggests and protects the wearer from insects. How so? The Insect Shield Buff is a seamless tube of Coolmax Extreme fabric that offers up to 95 per cent protection from harmful UV rays and has also been treated with Insect Shield Technology for long lasting and odourless protection from insects.
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The collection, available to retailers at the end of February, includes ten patterned designs and four plain with an RRP of £20. Appealing not only to cycle types, the Insect Shield Buff is set to be snapped up by walkers, climbers, cycle tourists, anglers, horsemen (and women) and basically anyone who’s had the misfortune to encounter the fearsome Scottish midgie. As BikeBiz goes to press, Buffera has also got the AW 14-15 collection on the way, so we’ll have more on that next time.
Show, the Cinelli Bootleg cross-continent Hobo bike will be at Core. Cinelli is introducing the Saetta Radical and Radical Plus, building on the reputation of the original Saetta. The Histogram Ultimate is a new Mash build and the Mash Parallax is an ‘optical wonder’. The popular Cinelli Experience appears in white or black, while Cinelli’s iconic track frame, the Vigorelli, is introduced in a new colour called Vigarosa. The new disc specific Zydeco appears in a striking polished Italo shade, and the Strato Wired returns in black and white. Deda Strada is introducing the new Gladiatore, a carbon frame equipped with a Campag group set for under £1,500. The Super Scuro Evolution is also added to the Deda fleet, with an integrated seatpost and EPS / Di2 ready. The popular Nerissimo goes yellow for 2014, while the Alluminio bike and the Acciaio steel frame are key newcomers as is the 2014 Ran frame, available in a disc option. The full Deda Elementi 2014 wheel range is a technical revolution for Deda fans, with stunning alloy and carbon wheels in clincher and tubular models. Chicken CycleKit uses quality European finishing kits on its in-house built bikes. Bike builds are invariably supplied with Campagnolo drivetrains, Cinelli or Deda bars and stems, Selle Italia saddles, Vittoria tyres and Miche or Campagnolo wheels.
The ever increasing interest of
Campag’s EPS system is expected to keep on growing with the release of the new
V2 power unit, allowing riders to mount the power unit internally, giving obvious aerodynamic and aesthetic advantages. The revolutionary idmatch system
from Selle Italia helps cyclists choose, scientifically, what saddle suits them – providing dealers with measuring equipment comprising pelvic callipers, a tape measure, pelvic inclinometer and software programme to help cyclists choose the saddle best suited to their anatomy. Chicken CycleKit now distributes Sportourer saddles, a leisure and commuting range from the sister company of Selle Italia. LAS helmets, now owned by Briko, caused a stir at the NEC and will be at Core together with eyewear and clothing from the brand. The Vermarc race clothing includes the Mark Cavendish Omega Pharma range and the Sportline PR.R custom clothing for own name kit. Vittoria ‘made in Italy’ shoes, also popular at the NEC, are establishing themselves as a leading European manufacturer. 2014 may also be the year for Datatag, again since the NEC show, sales of the new Datatag systems have rapidly increased. Retailers have said new bikes are rolling out the doors fitted with the anti-theft system. Chicken CycleKit is now able to supply
Zefal mudguards, pumps and bottles from stock. Early March sees the arrival of the complete Flinger range of mudguards. Following the successful trialling of
Superior bikes last year, many of the 2014 models will be available from January. Bike friendly transport options are offered by JetBlack car racks, which widens the choice of product available. There’s more on
www.chickencycles.co.uk or in the distributor’s catalogue.
BIKEBIZ DECEMBER 15
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