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RIDING HIGH on its triple win at the BikeBiz Awards, Upgrade will have plenty of new product at Core, not least house brand DMR, which will be showing revised “Bolt” frames and new pedal models. Kinesis UK has the new lightweight

STORCK WILL be exhibiting at Core 2014 with the complete range of 2014 Storck road, MTBs and cycling gear. Since a new distribution deal in April 2013, only 30 to 40 bricks and mortar IBDs in the UK have been signed up – the brand won’t entertain the notion of internet only or mail order dealers. Storck Bicycles Storck Aernario

(pictured) was voted by Germany’s Tour Magazine as the Best Bike in The World 2013 and the rest of the range hasn’t


been a stranger to excellent reviews either. The Storck Fascenario 0.6 was voted Best Bike in The World 2012, with the Fascenario 0.7 voted Best Bike in The World 2007, 2010 and 2011. Storck has a brand spanking new website at where customers can choose their frame and build their bike with a variety of build kit options. The entire 2014 range will be on display at Core Bike Show.

Aithein road bike, Tripster ATR titanium go-everywhere machine and SYNC advanced titanium hardtail. Designer Dom Mason will be on hand at Core to provide the detail. Meanwhile Lezyne has built on its LED success this winter with a range that includes favourites like the Femto and Zecto. At Core, however, the focus will return more to hardware with a new line in Digital Floor pumps and extended small bags line as well as signature Danny MacAskill products. Alex


Mai and Kyle Casteel from Lezyne will attend the show. X-Fusion suspension has received press plaudits this year and has three new models and Upgrade is looking to sign more dealers up. Joel Smith will be flying in from the US to support the show. Pivot Cycles will be part of the main

display for Upgrade this year. Then new Mach6 27.5 enduro bike will be star of the show and positive early indications for the that super high-end VaultCX bike. Daniel Limburg from Pivot US will attend. ISM saddles will be new at Core this

year having started with Upgrade in the spring. Upgrade is keen to show the benefits of this original saddle design, not just for riders but for dealers’ business.

BBB WILL be a star at Windwave’s Core line-up, including the all-new BBB Patron case for iPhone, enabling riders to safely and securely mount their smartphone to their bike whilst retaining full functionality. Made from an impact resistant polycarbonate outer shell with a shock absorbing silicone insert, the Patron has been designed with a slim profile so can be used on or off the bike. The adjustable mount can be used in both portrait and landscape or mounted to the bar or stem enabling you to always find a perfect viewing or filming angle. The


weight is only 69g and available in black or white, (£32.95). Another Core highlight will be Morgan Blue and its new Cycle Care Kit, containing everything you could need to care for your bike. The kit consists of a maintenance CD, 1L Mud Off, 1L Bike Wash, 1L Chain degreaser, 125cc chain lube, chain keeper, chain brush, sponge, cloth and bucket. The new Cycle Care kit has a contents value of £64.20, but it will be offered at for a limited time for just £42.95 RRP.

THE NEWLY amalgamated Freego Wisper will be re-launching the Birdy folding bike in the UK.

Small enough to fit into the boot of

any car, light enough to whisk on and off the train and performing as well as conventional bikes, Birdy is the iconic high-end folding bike from Riese & Muller, now available in the UK through the Freego Wisper Group. Here the Birdy is configured with Rolhoff 14 and Magura hydraulic brakes, a folding bike deigned for the serious cyclist.

Freego Wisper will also be showing the latest Riese and Muller offering, the Charger. In 2013 the nimble Riese & Muller Charger was the second electric bike ever to have won the coveted Gold Medal at Eurobike. This bike will be available to test ride on the new electric bike test circuit at Core. The company said: “It is not surprising with bikes of this quality now available that a reported 50 per cent of all cycle related revenue spent in Germany and Holland last year was on electric bikes.”


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