Jet Set
John Bird Managing Director of Ashton Rose Concierge, discusses how to manage travel and lifestyle requirements for wealthy families
A
healthy bank balance can make life very simple you would think. However, this is true only if you have a trusted person behind the
scenes putting everything in place. Modern high net worth families travel extensively throughout the world and to assist them with the least amount of stress they turn to lifestyle management companies to make arrangements and ensure everything runs smoothly and effi ciently. T e search for a perfect holiday or that special experience usually starts with the accommodation requirements and this is
fi nd with a family travelling is an availability of luxury hotel suites, villas and yachts. It may take many hours, sometimes days, searching the world for the best luxury places and services for a client. T e fi nest hotel suites and villas are booked months in advance so, in order not to be left behind in this rush, it is necessary to fi nd ways to secure these through various sources and personal contacts. Once the desired accommodation is secured, you get a solid start to build the rest of the itinerary. T is is where the fun starts. Concierge services are personal and high net worth clients not only want to have the holiday
We have arranged for famous musicians to perform for a party aboard a yacht in the Mediterranean through to arranging lunches with politicians or fi lm stars. T e list is endless and you never know what is next. It’s the responsibility of a good lifestyle manager to make sure that clients have the very best experience. Sometimes this will involve creating those experiences. We regularly brainstorm ideas to be able to put out to our clients. Affl uent people expect the very best service with no complications and this can only be achieved by understanding them with forward
usually the most problematic. In an ideal world a family would provide a brief on what type of travel experience they require in advance. Considering that most high net worth families travel on three major holidays a year, it is very important to always be one holiday ahead. Most high net worth clients will leave everything to the last minute, which makes this task harder. T e reason behind this is affl uent people don’t know where they will be from one month to the next, so being fl exible and ready to action at a moments notice is a crucial trait for the lifestyle manager. After many years looking after high net worth clients, one of the most challenging things we
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that fi ts in with their lifestyles, they will need constant thrills and exciting things to do whilst on holiday. For example, we may have a client that will want the holiday to coincide with certain sporting events such as the Monaco Grand Prix or Champions League fi nal. For this we need to have everything in place well in advance and planning needs to be perfect, from the tickets and hospitality to the passes to the Ferrari garage. T is is all something that good concierge companies spend years building relationships with suppliers worldwide to be able to achieve. T e word “no” is not an option for us. We have to deliver. We have spent years perfecting our service.
thinking. A good lifestyle manager has to know the likes and dislikes of their clients to help make sure they have the perfect holiday. From the moment the private jet touches down everything should be in place and ready, from a chauff eur waiting at the steps of the plane, the contracts signed on a yacht charter through to the clients’ favourite champagne ready chilled in their chosen accommodation.
For more information please visit,
www.ashtonroseconcierge.co.uk
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