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over our product, fl exibility and allows us to focus on attention to detail. Our factory in South Shields produces between 130-140,000 classic wax jackets a year, and we’re extremely committed to employment in the region.” Barbour also has a unique approach to customer


service in that their wax jackets can be returned to be re-waxed or repaired at any time. Helen concludes: “If a jacket is re-waxed once


a year, it will last a long, long time and we have many stories of Barbour jackets being handed down through generations of families. “We pride ourselves on listening to our customers and developing products that they want and need and you can see this historically when you look back at the way the brand has evolved over the fi rst 119 years. We never rest on our laurels.”


T ornton Blazer, £229, T ornton Waistcoat, £149


since 1894. As a result, many of the label’s generations, including Helen, have looked to the brand’s heritage for inspiration. “We’re a 119-year-old brand with a rich history at our fi ngertips, and that’s something we’re extremely proud of,” said Helen. “We have an Archive Room at our Head Offi ce that features a wide selection of the jackets that we have created over the past century, many of which customers have sent in to us. Our design


“We’re a 119-year-old brand with a rich history at our fi ngertips, and that’s something we’re extremely proud of ”


Beagle Jacket, £249


team love to dip into our archive and reference diff erent jackets from various eras in their new work, which is great - using our archive as the inspiration for our collections ensures we stay true to who we are.” She adds: “Product quality is of paramount importance to us and the benefi t of having a factory in South Shields is that it gives us control


Iris Quilt Jacket, £149


T e complete Barbour Sporting Collection is now available online and in stores. For more information visit www.barbour.com


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