NEWS
“If these next-gen machines really are more like PCs, we have a lot to take advantage of in terms of technology.” Jurgen Post discuss Xbox One and PS4 with MCVp14
Major TV and online campaign for Rayman Legends
Publisher Ubisoft hopes for long-tail success up to Christmas by Greg Lockley
THE next Raymangame will be backed by a online campaign with over 10 million impressions.
The campaign will include
ads on Eurogamer, CVG,ONM, plus video-on-demand sites. Rayman Legendsis out later this month, and is the sequel to the 1.7m-selling Rayman Origins.
The company is also taking to TV with the game, and there will
be print ads and online activity targeted at younger fans. “We now have a very strong product, which we expect to be popular from launch all the way to Xmas,” said Ubisoft UK product manager Ombeline Wallon. “Since the original
We expect
Rayman Legends to be popular from launch all the way to Christmas.
“ Ombeline Wallon, Ubisoft
Nintendo targets new audiences with fresh IP
by Greg Lockley
NINTENDO believes The Wonderful 101can draw in new fans to Wii U.
The firm hopes to reignite excitement behind its ailing console with a mixture of new titles supported by Nintendo’s franchises. The Wonderful 101is developed by Platinum Games and has received positive previews from the
press. It has also been on display at UK events including MCM Manchester and Hyper Japan.
“It’s not a niche game and so it has the potential to transcend to a wider audience, which I think is an opportunity for both console and the game brand,” said Nintendo UK product manager Danielle Robinson.
Nintendo: 01753 483700 6 August 9th 2013
announcement, our Raymanfans have been very vocal. They really enjoyed Rayman Origins, and we hope that they will be equally enthused by Rayman Legends.” Legendswas originally a Wii U exclusive due in February, but was delayed so it could also be released on Xbox 360, PS3 and Vita. Wallon added:
“Postponing the launch has enabled Michel Ancel’s team to add more features to the game, give it additional polish and bring it to a wider audience on multiple platforms this August.”
Ubisoft: 01932 578000
Disney: Infinity is our biggest game ever by Greg Lockley
DISNEY Infinity is the Mickey Mouse company’s biggest video game project. The title lets users buy Disney toys and see them come alive in the game. An idea taken from Activision’s billion dollar Skylanders franchise. “Disney Infinityis our biggest gaming initiative ever and is a hugely innovative game,” said Disney UK games marketing lead Yolande Vandenbulcke.
“The wide range of beloved Disney characters and gameplay styles will appeal to the whole family. “We have full confidence
that Disney Infinitywill perform well with a long sales curve.”
Disney: 020 8222 1413 Ubisoft vet launches PR agency by Christopher Dring
GAMES industry PR veteran Lidia Rumley has launched her own agency: Light Switch PR. Best known for leading Ubisoft’s comms team for almost 11 years, Rumley has also held senior PR roles at EA, Interplay and Eidos. “I’ve been lucky enough to spend almost two decades looking after the PR for some of the biggest and best publishers in the industry,” Rumley told MCV. “But good PR shouldn’t only be an entitlement for firms with big names and big budgets. My focus is to offer businesses like these targeted and cost-effective PR support.”
Good PR
shouldn’t only be an entitlement for
big budget firms. Lidia Rumley, Light Switch
“
Light Switch has already signed its first clients, including
RailSimulator.com. RailSimulator’s Jon Rissik said: “Lidia has taken the time to really understand our brand and communications needs. I am very much looking forward to watching her new venture grow.” Light Switch: 01932 228465
www.mcvuk.com
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