NEWS: DIGEST Sponsored by
UK SOFTWARE SALES MONITOR Your weekly guide to the UK games software market
WEEKLY MARKET VALUE: UP Ubisoft’s The Smurfs 2
rockets into the Top Five as the movie hits cinemas
DOWN
Pikmin 3fell from No.2 to No.15 in its second week on sale
In a week where absolutely nothing came out, UK retail will be delighted that the market actually grew. Slightly. Unit sales rose five per cent to 306,999.
0
Week Ending July 20th
It’s still a very low figure. And the revenue generated by game sales actually dipped slightly week-on-week, although only by £10,000. Price discounting at retail is why revenue was down but units grew.
Week Ending July 27th
The No.1 game belonged to Minecraft once again, holding its position at No.1 despite a nine per cent drop in sales. The Last of Us, which was knocked down to third last week, rises to No.2.
Week Ending August 3rd
Today’s release line-up is a slight improvement over last week, with one new title – Tales of Xillia on PS3. We have to wait until the end of August before the first of the blockbuster launches begin.
SCHOOL’S OUT, TV’S IN
Generation Media looks at the impact children have on TV advertising for video games and consoles
WITH children breaking up for summer holidays this week, and with their demands ever more apparent, marketing to children, whilst not recession-proof, is certainly resilient.
Kids are also a relatively cost efficient audience to reach through TV advertising. As such it makes sense that this year we have again seen that children make up a healthy proportion of all those who see games and consoles TV advertising. The chart (right) displays the total number of games and consoles equivalent impacts, split by month and by age demographic. Impacts are how many times ads are viewed, but since ads vary in length, equivalent impacts convert this to 30 seconds for fair comparison.
From January to June this year, children have contributed 22 per cent of the total views. For the same period in 2012, this figure stood at just 17 per cent. This figure has most likely been amplified by Nintendo’s TV activity, as well as an increase in mobile-based titles targeting kids, such as Disney’s Club Penguin. As is to be expected, kids’ viewing contribution increases around the school holiday periods. For example, children contributed 27 per cent of all viewing to games and consoles TV advertising across the Easter holidays. With the majority of kids off school for the entire month of August, expect to see them make up a larger portion of the total viewing to games and consoles TV advertising.
MCV GameTime is provided by Generation Media 0207 255 4650 |
www.generationmedia.co.uk
10 August 9th 2013
www.mcvuk.com Kids % 700,00 600,000 125,422 500,000 492,566 400,000 424,054 300,000 200,000 100,000 0 Jan Feb Adults Games & Consoles Eq. Impacts Mar Apr May Childrens Games & Consoles Eq. Impact Source: BARB August 2013 Jun 74,910 178,256 372,822 122,962 482,528 121,950 142,631 587,058 30% 20% 22% 23% 25% 19%
£6.01m No. 1
Week ending August 3rd 5 £5.17m
249,516 units
£6m
134,312 units
£6.01m
306,999 units
10
Total UK Software Sales Source: UKIE/Chart–Track and Intent Media
140,185
Value (in millions of pounds)
Games and Consoles 2013 Eq Impacts
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