RETAIL CHART ANALYSIS: JULY
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Nintendo dominates awful July 1.1m
There was only really one winner in what was the weakest month for UK games retail ever – Nintendo’s 3DS. Christopher Dring takes a look at the data to analyse a very slow month for boxed games
THIS MO LAST MO
21 PlayStation 3 33 – 44 – 55 – 66 –
PC DS Wii
75 Wii U 87 PS Vita 99 – 10 10 –
PSP Other THIS MO LAST MO
SOFTWARE BY FORMAT (VALUE) 11 –
22 – 33 – 44 –
PlayStation 3 Xbox 360 3DS PC
57 Wii U 65 DS 76 Wii 88 – 99 –
IT WAS long predicted that the summer was going to be a very poor time for games retail. And it is proving to be, with July the worst month on record for UK boxed games retail. A lack of new games, coupled with the hot weather, has kept gamers out of shops. And so The Last of Us remains No.1 for a second month. The game totalled six weeks at the top of the charts, a feat also achieved by Call of Duty: Black Ops IIand FIFA 12. The Last of Ushas been a big success for SONY. It is now the second biggest selling game of the year behind Tomb Raiderand disproves the old adage that new IP doesn’t work at the end of a console cycle. For all the poor market statistics, not everyone came out of July feeling blue. NINTENDO in particular was resilient, and 3DS emerged from the month as the No.1 selling console. It saw an increase in software sales, too. Almost 130,000 3DS titles were sold in July, with seven 3DS titles in the Top 50. All seven were published by Nintendo.
PS3 – FULL PRICE 1 The Last of Us 2 FIFA 13
3 Tomb Raider 4 Call of Duty: Black Ops II
Over in camp Xbox, and MICROSOFT’s console reclaimed its market top spot from Sony (at least in terms of units). The firm also rose up the publisher rankings due to the boxed release of Minecraft: Xbox 360 Edition.
The Last of Us is the second best seller of the year, disproving the adage that new IP doesn’t work at the end of a console cycle.
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July’s No.2 retail game may have sold millions via Xbox Live Arcade, but there was still a sizeable audience that preferred to buy the boxed version. But small successes aside, it was a depressed month overall, with just 1.1m games sold. Don’t expect sales to recover until the end of August.
INDIVIDUAL FORMAT TOP 10S
Sony EA
Square Enix Activision
5 Elder Scrolls V: Skyrim – Legendary Bethesda 6 Deadpool 7 Grid 2
8 Dynasty Warriors 8
9 Injustice: Gods Among Us 10 BioShock Infinite
16 August 9th 2013 Activision
Codemasters Tecmo Koei Warner Bros 2K Games
XBOX 360 – FULL PRICE 1
FIFA 13
2 Call of Duty: Black Ops II 3 Tomb Raider 4 Deadpool
BioShock Infinite EA Activision
Square Enix Activision
5 Elder Scrolls V: Skyrim – Legendary Bethesda 6 Injustice: Gods Among Us 7
8 Dead Island: Riptide 9 Grid 2
10 Dynasty Warriors 8
Warner Bros 2K Games Deep Silver Codemasters Tecmo Koei
WII – FULL PRICE 1
WII U Skylanders Giants
2 Just Dance 4 3 Mario Kart Wii
4 New Super Mario Bros Wii 5 Wii Party
6 Mario Party 9
9 PokéPark 2: Wonders Beyond 10 Super Mario Galaxy 2
Nintendo Nintendo Nintendo Nintendo Nintendo Nintendo
7 LEGO The Lord of the Rings Warner Bros 8 Zumba Fitness Core
505 Games Nintendo Nintendo
1 Pikmin 3
2 New Super Luigi U 3 Nintendo Land
4 New Super Mario Bros U 5 LEGO City Undercover 6 Game & Wario 7
8 Rabbids Land
Nintendo Nintendo Nintendo Nintendo Nintendo Nintendo
Injustice: Gods Among Us
Warner Bros Ubisoft
9 Batman: Arkham City –Armoured Warner Bros 10 ZombiU
www.mcvuk.com Ubisoft
PS Vita PSP
SOFTWARE BY PUBLISHER (UNITS) THIS MO LAST MO
13 Nintendo 22 – 31 – 44 –
Ubisoft
56 Take-Two 65 Activision Blizzard 77 – Warner Bros 810 Microsoft 98 Sega 10 10 Square Enix
SOFTWARE SHARE BY PUBLISHER (VALUE) THIS MO LAST MO
12 Nintendo 21 Sony 33 – 44 –
EA Activision Blizzard
58 Ubisoft 67 Take-Two 76 Warner Bros 811 Microsoft 912 Sega 10 10 –
Koch Media THIS MO LAST MO
SOFTWARE MARKET SHARE BY DEVELOPER (VALUE) 11 –
22 –
Naughty Dog Nintendo
34 Traveller’s Tales 48 The Sims Studio 56 Ubisoft Montreal 65 EA Canada 7New AlphaDream 833 4J Studios 99 – 10 10 –
Treyarch Bethesda
9.7% 9.2% 4.4% 3.2% 3.2% 3%
2.7% 2.5% 2.5% 2.3%
2
The number of UK studios in this month’s Top Ten most successful developers
3
There was just three new IPs in the entire Top 50.
Electronic Arts Sony
SOFTWARE BY FORMAT (UNITS) 12 Xbox 360 3DS
SHARE UNITS
32.2% 355,420 27.7% 305,849 13% 128,737 11.9% 130,853 5.4% 59,347 4.5% 49,508 2.8% 31,202 2.1% 23,162 0.3% 3,832 0.1% 933
SHARE VALUE
30.6% £7.04m 30.4% £6.99m 17.2% £3.97m 8.2% £1.89m 4.2% £970k 4% £916.5k 3.4% £970k 1.8% £408k 0.2% £9,440
The number of games sold in July was 33.1% down year-on-year and 40.4% month- on-month
£23m
The value of the UK games market last month was half of what it was in June
7
The number of 3DS games in the Top 50. All seven were published by Nintendo
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