RETAIL ESSENTIALS: THE WONDERFUL 101 RETAIL TALKING POINTS
The Wonderful 101is a miniature superhero fun-fest spearheaded by Bayonetta developer Platinum Games.
Players control pint-sized superhero Wonder-Red as he combats the invading alien threat of the Geathjerk who have planet Earth under siege.
Red must enlist the help of Blossom City’s regular citizens to unite and form The Wonderful 101: a battalion of superheroes who are the last defence against the destruction of their city.
The Wii U’s touchscreen allows users to activate powers by drawing shapes in the heat of battle. These rally heroes to form strategic formations, allowing players to perform special attacks such as Unite Sword, Unite Gun and Wonder-Red’s fists of fire.
As players complete missions and earn O-parts, they can use these to purchase additional powers in order to strengthen their arsenal.
Up to five players can combine their powers and fight together in the game’s multiplayer mode.
MARKETING PLAN
NINTENDO’S marketing campaign for The Wonderful 101is well underway, with online activity having begun from the end of July. This activity will be sustained across specialist games websites until the end of August. Nintendo will also tie in the launch of The Wonderful 101with the theatrical release of Kick Ass 2. The firm will launch a five-week cinema campaign for the title on August 19th, which will draw on the similarities between the two superhero brands in order to build awareness of the game.
This will also be supported by TV activity, which will run from August 19th to September 8th and will be aimed at The Wonderful 101’score audience in the hopes of raising awareness and driving pre-orders.
28 August 9th 2013
The Wonderful 101 INFO
Released: August 23rd
Formats: Wii U
Publisher: Nintendo
Developer: Platinum Games
Distributor: Open Contact:
01753 483700
Perfect if they liked: Viewtiful Joe
IN THEIR OWN WORDS
So far consumer feedback has been very positive when they’ve sampled the title at recent events including MCM Manchester and Hyper Japan and I think we can expect this to be the mood leading up to launch.
DANIELLE ROBINSON, PRODUCT MANAGER, NINTENDO
Wonderful 101to fans and into the Wii U portfolio.
It’s also a pleasure to be working with acclaimed
developer Platinum Games as well to bring this fast-paced action game to market.
“
Expectations are good for the title. It’s not a niche game so it has the potential to transcend to a wider audience, which I think is an opportunity for both console and the game brand.
www.mcvuk.com
IT’S GREAT to introduce a great new IP like The
The game is filled with tongue- in-cheek humour typical of Platinum Games. The characters are quirky and the game has fresh, new dynamic gameplay so I think all of this will appeal to core fans. We’re very excited about
introducing the characters as part of the
Nintendo family.
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