Media Partner
The Market For Computer & Video Games
EVERY BUYER EVERY BRANCH EVERY WEEK
www.mcvuk.com Issue 750 Friday August 9th 2013 £3.25 Sony plays it safe with ‘sold out’ PS4
Day one PS4s no longer available, but extra stock could still arrive by Christopher Dring
SONY has halted day one pre-orders of PS4 – but only as a precaution, MCV understands.
The firm told retailers last week to stop guaranteeing consoles to consumers for launch day. Yet we understand that Sony expects more stock as we approach the PS4 launch. And some machines WILL be held back so that stores have something on shelves come launch day at the end of the year.
One retail source told us that Sony “doesn’t want
consumers who couldn’t buy PS4 to buy Xbox One instead”. A senior retail expert at one of the UK’s biggest companies told MCVthat
It’s a huge period for games, one unlike any we’ve seen before.
“ Retail source
both PS4 and Xbox One pre-orders are ‘brilliant’. He said: “It’s a sign that we are at the start of a huge period
UK RETAILERS expect Microsoft to follow Sony by putting a stop on day-one pre-orders for Xbox One. But the platform holder
told MCVthat it’s working hard to meet the strong demand for its new console. And it won’t be halting day- one pre-orders just yet. Stores told MCVthat pre- order numbers for Xbox One have been “fantastic” and in- line with PS4. Retailers, including HMV and ShopTo, also expect Microsoft to put a halt on the console’s ‘Day One’ SKU ‘any day now’.
04 JULY GLOOM FOR GAMES UK boxed games market suffers its worst month in history, but there’s hope for August
We’re on track for our most anticipated
console launch. Jon Grimes, Xbox
“
Yet sources close to Microsoft say that the computer giant has planned for a pre-order campaign that lasts “longer than just eight weeks”.
“Xbox One pre-orders are strong and we are confident with the momentum we’ve seen to date,” said Microsoft’s retail sales and marketing director Jon Grimes. “We are currently on track for our most
anticipated console launch and are working hard to ensure we are able to meet customer demand.”
ALSO INSIDE THIS ISSUE OF MCV
14 POST’S CODE Sega’s Euro boss Jurgen Post on Sega’s digital growth and new acquisitions
23 THE UK AT GAMESCOM UKIE’s Sam Collins on the trade body’s plans at the European games showcase
DVD & BLU-RAY
33 SCARY MOVIE 5 The series that should have died years ago lives on. Someone’s buying it.
RETAIL ESSENTIALS
25 FFXIV: REALM REBORN The once awful MMO has been reborn, and it’s great. Plus we look at Payday 2.
for games – one unlike we’ve seen before with two consoles of this scale coming at the same time.” Sony refused to comment on the sold out reports. A spokesperson told MCV: “Sony Computer Entertainment Europe does not comment on production and we have no further information to share at this time on our release strategy for PlayStation 4 which is scheduled for launch this holiday season.”
The PS4 release date and a better indication of stock levels is expected at Gamescom later this month.
...While Xbox is ‘working hard’ to meet demand
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52