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ParkWord May 2013
India’s first theme park opened last month outside Mumbai. Built at a cost of INR 16 billion ($290m/€220m), Adlabs Imagica is an ambitious project from film and television entrepreneur Manmohan Shetty that will eventually form part of a larger 300-acre (121- hectares) entertainment hub alongside the Pune expressway. Shetty, however, has sensibly kept the park to relatively small proportions and although it features five themed lands, they all rather mesh into one. Featured are 16 rides and attractions from several well-known Western suppliers. Soon there will be 18 with the opening of India’s first ever B&M rollercoaster and a coaster- in-the-dark from Premier Rides. For now, guests can enjoy the IE Park family coaster Bandits of Robin Hood and Gold Rush Express, a runaway train from Zamperla. According to information provided by the Italian supplier, the latter features a theoretical hourly capacity for 1,000 passengers. I love the phrase “theoretical capacity”. It’s becoming more common from ride manufacturers and suggests they will not be held responsible if your employees are tardy enough not to get guests on and off, belted up and dispatched in good time. Visiting parks on quiet days, and even some moderately busy ones, I am sometimes frustrated by how slow ride operators can be with such a process. Obviously it’s important to check everything is right, and I appreciate that on quiet days staff levels will be lower and it’s not always economical to run a ride flat out. Nevertheless, I realise why some suppliers will now only guarantee a theoretical capacity for their rides. And speaking to park managers and operations guys, I also understand that these capacities are rarely accurate. The higher the capacity, the more attractive a ride will be to a park owner, that’s the received wisdom. Certainly that’s true for most large destination theme parks. This is in marked contrast to many travelling fair or carnival rides, where a 16-seater attraction (or less) is not uncommon these days. Struggling as some of them are right now (at least in the UK), I know that many showmen would be happy just to fill all 16 seats with each spin. Yet when a fair is busy, the efficiency with which the typical fairground ride operator can get through a queue of waiting riders takes some beating. When each of them is thrusting hard cash in your direction, it’s hard not to.
Owen Ralph – Editor
Editor Owen Ralph (+44 161 438 2934)
parkworld@btopenworld.com
North American Editor Contributors this issue
Paul Ruben (+1 585 381 1012)
parkw@rochester.rr.com
Jack Samuels, Stephen Candy, Tommy Nybom, Stefan Zwanzger, Hanno Roos
Sales Manager Mark Burgess (+44 1622 699124)
parkworld@datateam.co.uk
Publishing Director Paul Ryder
pryder@datateam.co.uk Data Development Manager Alex Wetton
awetton@datateam.co.uk Managing Director Parvez Kayani
p.kayani@datateam.co.uk Publication Secretary MAY 2013
Jennifer York (+44 1622 699109)
parkworld@datateam.co.uk
ISSN 1462-4796
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