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Singapore ca Marine Bay Sands façade IAAPA’s Asian showcase returns
There’s just weeks to go until Asian Attractions Expo (AAE) touches down in Singapore, and organiser IAAPA Asia is promising a packed week of events and activities
Kong. As a new feature for 2013, the AAE opening ceremony and Leadership Breakfast will take place inside the IAAPA Theatre on the show floor.
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Flying Fish
A robust education programmes starts one day ahead of the main event on 4 June with the IAAPA Safety Institute and two-and-a-half- day Institute for Attraction Managers. Industry executives, attractions owners and managers will sit by side on Thursday morning at the Leadership Breakfast as Ocean Park (Hong Kong) CEO Tom Mehrmann delivers a keynote address. Three days of seminars, included in the cost of Expo admission, will run parallel to the trade show, with sessions offered on what’s new in Asia, making an attraction appealing to families, maximising travelling exhibits, building long-term supplier partnerships, understanding social media, employee engagement and creating and maintaining a corporate social responsibility program.
Tall Tale
A number of social events and facility tours are planned as part of AAE taking in some of the most noteworthy new parks and attractions in Singapore and beyond. Indeed host venue the Marina Bay Sands is something of an attraction in its own right with its three iconic hotel towers, 150m rooftop infinity pool, casino, upscale shopping, restaurants and adjoining ArtScience Museum. Resort World Sentosa’s recently-opened Marine Life Park has been confirmed as host venue for Wednesday night’s AAE Opening Event. Here guests will be able to network as they make their around the inregral SEA Aquarium and Adventure Cove Waterpark. Behind-the- scenes tours of facilities including Universal Studios Singapore, Legoland Malaysia and Puteri Harbour Family Theme Park in Johor, Malaysia, had already sold out at the time of writing, as had a post-event excursion to Bali. The Young Professionals Forum on Thursday afternoon will enable attraction industry representatives the under age of 35 to meet one another, establish business relationships and learn from industry veterans, including Great Wold Lodge’s Franceen Gonzales and Shaun McKeogh of ProFun Management.
Goddard tells a Tall Tale
Lotte World’s ongoing partnership with the Goddard Group continues with the introduction of a family drop tower called Brother Moon & Sister Sun’s Tall Tale (pictured above). Designed by Goddard using hardware from S&S Worldwide, its theming is inspired by a popular Korean fairytale in which a brother and sister are chased into the sky by a ferocious tiger. “Tall Tale gives us the chance to let guests step into the world of a beloved local legend, in the same way as we were able to bring the world of friendly Korean ogres to life in our Underland project for the park” says the Goddard Group’s Taylor Jeffs, “In an age where the whole world is online, immersing guests in fully-realised fantasy worlds and stories is the one thing the theme park medium can do better than any other.” To create the attraction, the Goddard Group drew on the talents of longtime collaborators and leading ex-Disney Imagineers Christopher Smith and Phil Mendez.
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Marina Bay Sands will: host fthe week’s activities
icking off on Wednesday 5 June, the 6,000-square-metre-plus trade show floor will feature over 250 exhibitors, around 10% of whom will be new compared to last year’s event in Hong
MAY 2013
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