Deliflor Chrysanten is breeder and propagator of many high-profile cut flower chrysanthemum varieties. Worldwide, Deliflor realises yearly sales of around 950 million cuttings and is active in over 35 countries. The assortment available to growers consists of spray chrysanthemums, disbudded chrysanthemums and Santini’s and includes more than 200 different cultivars. This means that Deliflor is the largest chrysanthemum breeder in the world. A few examples of the best known varieties are Anastasia, Baltica, Zembla, Radost, and Stellini.
Deliflor Chrysanten A new outlook on chrysanthemums
Breeding of new cultivars Deliflor introduces various new chrysanthemum cultivars every year, such as recently Sombrella, Sheik and Baltica Pink. The cultivars are surprising in colour, flower shape and use. The creation of such a new cultivar starts with breeding. This process takes about three years. During this period, varieties are continuously assessed in flowering trials and further selected on the basis of growing and market technical qualities.
Production of cuttings Production of cuttings takes place in the production locations in Africa. The cutting material is flown to the Netherlands or immediately transported to buyers in Europe and Asia. For phytosanitary and growing technical reasons the cutting material for Latin America is produced in Colombia.
Rooting and distribution On arrival in the Netherlands the cuttings are cultivated to the end product in around two weeks. Since 2011, the cuttings are processed in a fully automatic process. With 24 sticking machines the non rooted cuttings are automatically planted into peat blocks for the best result. Deliflor has its own transport department and delivers ‘just in time’, resulting in customers having the freshest possible starting material at their disposal at all times.
Advice on cultivation, marketing and promotion Deliflor customers are regularly visited by their account managers, who provide them with growing technical expertise. To realise the best possible market position for its varieties, Deliflor also attaches a lot of value to marketing and promotion. Strategies and campaigns are developed in order to maximize the success rate of new cultivars and to strengthen the image of the chrysanthemum even further.
For the most up-to-date information about the availability of our varieties, please visit
www.deliflor.nl. Join us on facebook
www.facebook.com/deliflor and stay updated on all new varieties.
Sombrella Baltica Pink Sheik
www.deliflor.nl info@deliflor.nl
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100