nothing leaves without the opportunity to get more orders back into the shop through the website. With the increase in customers
looking to purchase using their mobile phone Dean has invested in a mobile version of his website allowing customers using mobile devices to order quickly and easily. And by using QR codes on his marketing material customers can quickly scan the code to access the Magnolia website. If you are thinking about a new
website give the team at fl oristPro a call. They are a unique bunch of IT and fl oristry specialists who understand exactly what a fl orist needs from a website allowing customers to order and pay online. A fl oristPro website allows you
Dean using Magnolia’s fl oristPro website
to update your own products and pages with an easy to use administration area. With a setup fee of just £59.95, a fl oristPro ecommerce website will open your shop doors wider! Call now for a free demonstration on 01903 77 33 77 or visit fl
oristpro.co.uk and register for the free newsletter packed with hints and tips that is available for all fl orists who want to keep up to date with online marketing.
This is a free site that will guide you through the process of claiming and updating your essential local listings that Google views as citation sources. Next, visit
http://uk.ubl.org
and invest £50 in their Essential Package to syndicate your business information across multiple services that list local businesses. This is the fastest way to add correct information about your shop at the top of the data stream. Lastly, look for any local business
listings for your town, and search out opportunities in fl oral trade directories. By giving Google as many
accurate quality indicators as possible, and backing it up with a unique website featuring your own content (not a carbon copy of other sites) Google will come to trust your business and rank you
appropriately, thereby bringing the customers straight to you instead of an intermediary service. Good results take time, but Interfl ora has shown us what happens when you try to rush results!
Ryan Freeman is a 5th generation fl orist, certifi ed SEO Analyst and Google Engage partner. He is a popular speaker and educator, and president of Strider Search Marketing, providers of the Florist 2.0 website platform. He works with fl orists throughout the world helping them develop high ranking sites and was founder of
Flowerchat.com, one of the most popular forum sites.
*There is no way we can cover EVERYTHING in a few pages. However fret not, our website has oodles of advice and information including interviews with real UK fl orists on how they’ve made the web work for them. Log onto thefl
orist.co.uk and visit our Business Briefi ng section.
F&wb Spring 2013 43
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