contents 5 22


33 26


8 40 sch_RZ.indd 4 28.02.13 16:14 44 48 5 Editorial CMF says it how she sees it


8 flower in focus The Rose is probably queen of the flowers… in all its forms and fashions


22 business matters #1 Selling in a soft economy… why you mustn’t give up


26 Cooking up a storm Oasis®


Floral Cupcakes have latched onto a trend


30 tricks of the trade The little things of life that make all the difference!


30


33 weddings in focus There’s a brand new design book on the market – we bring you a sneak preview


40 word of mouse Your website could make or break your business. Scared? With our help all will be good


44 eflorist update The second biggest relay company keeps you up to date


48 Points mean prizes When FleuraMetz introduced a loyalty programme they didn’t do it by half


51 business matters #2 SWOT up for a better business


>> All year round F&wb Spring 2013 1 51


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