that shops make themselves different. “They can do that by emphasising local needs, which could be the bakery or butchers using locally sourced food (or florists using British flowers) or they can offer a unique ambience, a unique shopping experience, Wi-fi, high quality products or service. They could offer exceptional value like the 99p stores or click and collect.” Because Dr Dacko also believes the UK high street will see more and more shops become depots, where they become places for shoppers to collect items they have bought online. “Over the very long term a number of shops will increasingly become like hubs or depots where it is convenient for people to pick up orders placed online,” said Dr Dacko. ”Clearly we are seeing that ‘click and collect’ is growing in use as we have seen with the recent success Argos has had.” Dr Dacko believes retailers
have to be smart to make sure their shops not only offer something unique but dovetails with their online presence. He added: “The companies that have gone to the wall recently have not been sufficiently adept with their marketing strategies like not having a sufficient online impact, which is increasingly vital.” Image: Anastasia Flowers, Leeds.
Barbie and Ken Together
Again Exciting news from the wonderful world of Barbie and Ken! Barbie received a gorgeous bouquet courtesy of The Real Flower Company as a gift from her beloved husband, Ken. The exclusive design was created
by The Real Flower Company who were honoured to have been asked to design a Valentine’s bouquet fit for everyone’s favourite little plastic lady, and ensure that it conveyed Ken’s feelings towards her on this special occasion.
62 F&wb Spring 2013
Because 2013 is significant as it
marks the anniversary of rekindling their relationship since they split in 2004 after 43 years of married life. Now admittedly a lot of us didn’t know they had split but we can now sleep well knowing they are happily back together since renewing that special spark à Paris during Ken’s 50th anniversary celebrations! Asked what was needed from
the bouquet Ken is quoted as exclaiming – “It has to be the ultimate bouquet. I can’t risk losing Barbie again!”
voluptuous peony-esque garden roses Yves Piaget, Peony Pink, Carlita and Paul Ricard. They also added mint, rosemary, fresh lavender and feathery eucalyptus parvifolia to ensure that the bouquet was beautifully perfumed to Barbie’s high standards. Eds Note: Since this story
broke, we’ve discovered that Barbie has become a florist! See
theflorist.co.uk
Freelance Florist Makes
National Television Susan Jane May of Country Garden Floristry is reaping the benefits of being a star in a national TV advert! Sudbury based Susan (54) was delighted to have been selected out of thousands to appear in a series of national TV adverts for Vistaprint, who specialise in printed marketing materials for micro businesses like Susan’s, designing valuable materials like business cards and flyers. Shown thousands of times,
And that’s what The Real Flower
Company did when they created an extra special Barbie-themed gift which is still available from their stores or online and is presented in a hat box at £140. To create the perfectly pink design they selected
over more than 50 TV channels, the advert doesn’t just feature a selection of her designs but gives Susan the chance to talk about her experience of running her own business and what she offers. “Since the advert aired I’ve had a lot more visitors to my website, a great deal of interest
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