contents 92


90 86


54 59


68


54 fresh and funky What’s occurring at the country’s biggest market… Covent Garden checks in


59 in the news All the headlines from the last few weeks and breaking news


68 the big interview She was known as the Duchess at Covent Garden, she went on to create The Florist, she was our Editor’s Mum. We pay tribute to Jayne Foster.


74 business matters #3 Telephone techniques can make or break a sale – we show you how


80 76


76 my shop #1 Something Fishy in Ludlow – how another specialist retailer makes it work


80 product portfolio Our favourite new things on the scene


86 care & conditioning Forget the vodka, ditch the Miltons, we bring you the definitive guide to flower care


90 displaying the goods Our favourite display ideas in focus


92 my shop #2 Emma Warmington-Gardner may have come from a floristry family but she wasn’t about to do the same thing… now even her Mum is impressed!


74


2 F&wb Spring 2013


All year round


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