New wedding skirt designs available
cupcakes haven’t just become a trend, they’ve become an industry. Some blame it on Carrie Bradshaw from Sex
I
in the City who, since she first bit into a frosted cupcake, has caused daily queues at ‘her’ local bakery in New York. Others, like Dr Gavin Smith, a Sociologist at City University London told the BBC he thinks it is more than just taste. “It’s about mixing the old with the new - the
nostalgic and the contemporary. We’re returning to things we’ve done in childhood, activities like baking, which gave us joy. It could be about the legacy of heritage.” Some believe it taps into the move to traditional pursuits like baking, sewing, knitting… a yearning to return to 1950’s style domesticity. And there is even talk about “cupcake gentrifi cation” as a cause of urban regeneration. But perhaps it’s just like TV Chef Rosemary Shrager says “It is a trend, but one that will
f there is one trend that has taken off and stuck it’s got to be cupcakes. Everywhere you look there are dozens of them… in fact with 108 million references on Google alone
always be there. Cupcakes won’t change, they’re traditional. And who can say no to a cupcake?” All of which means that the new OASIS®
Floral
Cupcakes launched just before Christmas aren’t a fl ight of fancy but a carefully thought out and highly saleable on-trend product that allowed fl orists to latch onto this cupcake passion with the only truly guaranteed low fat option. And latch on they have. In fact the people at Floral Products say the success of this
OASIS®
line has been phenomenal. So much so that what started out as a simple collection of stripes, dots and fl orals has quickly morphed into a whole product line that doesn’t just include a range for weddings but comes with accessories as well to complete the marketing mix. Because this is a range that has been designed
bottom up. From the ‘oh so retro’ packaging to the patterns and accessories, the whole concept oozes that whole back to the 50’s feel that is so popular and why, if you use the range cleverly, can be as much about selling a story, theme and a trend as it is about shifting fl owers.
>> F&wb Spring 2013 27
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