unexpected twist. Because what arrives as pure white and sensible, turns into a glow in the dark spooky fl ower when the lights go off . Traditionally a big hit at Halloween, the roses are available in limited quantity throughout the year but it’s probably safer to pre-order if you want to make a show of them… as a novel window display idea we think they are belters! Also on the new Florimex.com


website we found some waxed roses. Emily described them as Roses in drag - think Danny La Rue meets Lily Savage - but naff as they may seem we think at the price they are being sold at there’s a lot of potential for retro and actually quite stylish work and again a line that should be considered. Because while many fl orists


argued on our Facebook page that these ‘alternatives’ are too artifi cial and garish to be displayed in a fl ower shop amongst natural beauties, many others made the point that there are a great many customers who adore them, want them and - most importantly - are willing to pay for them simply because they are so diff erent and make a unique and quirky gift.


weddings in focus


SPECIAL OFFER


roses with the year-round availability ofmodern cut roses. Receive ten free stems when you order forty stems for delivery before 30th April 2013.Quote FW9 to qualify.Offer applies while stocks last.We deliver directly to UK mainland florists with aminimumorder quantity of 40 stems. Please contact us to request your free brochure.


D


avid Austin’s English Roses combine the beautiful forms and fragrances of the old


DAVID AUSTIN®


ROSES TRADE ORDER LINE: 01902 376 302


E-MAIL: floristry@davidaustinroses.co.uk www.davidaustinroses.com


F&wb Spring 2013 11


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