Talkingshop THE SECTION JUST FOR AGENTS Greater Fort Lauderdale melts the ice
BY STEVE HARTRIDGE Greater Fort Lauderdale brought some sunshine to London last month with its ‘Hello Sunny’ marketing campaign in association with British Airways. The campaign transformed an area of
Canary Wharf into a tropical paradise complete with palm trees, beach umbrellas and iconic ice blocks with encased frozen swimwear. Passing commuters had the chance to win a holiday and one of 10,000 goodies. Alfredo Gonzalez, Vice President of
International Sales, said: “Our UK arrivals were up 4.2% in 2012 and we are looking to encourage UK travellers to defrost their swimsuit and say :'Goodbye Chilly, Hello Sunny' with a visit to sunnier Fort Lauderdale, Florida." Agents have until February 14 to
enter a competition that could see them win a pair of flights with British Airways and a seven-night stay.
sunny.org/defrostuk
Double up with Funway's Florida fam
Funway Holidays will run two Florida fams in conjunction with Virgin Atlantic this June. The trips will depart on the same day but agents will be split into two groups. Each group will explore seven Florida beach destinations, after the launch of Funway’s Florida beaches campaign and dedicated brochure. Agents can win a place on the fam trips by confirming a Funway Holidays Florida package holiday, including three nights in certain specified destinations, by March 31. Email
win@funway.co.uk.
funway4agents.co.uk
IN BRIEF
Train with Rocky. Rocky Mountaineer has launched an online training programme with an incentive offering the first 100 participants a chance to win an iPad.
Called TRACKS, the
first two modules cover the basic information,
route descriptions and
service levels. Further modules will follow.
agent.rockymountaineer.com
46 February 2013 •
www.sellinglonghaul.com Gold medal promise. Gold Medal has a
'price match promise' for agents making package bookings. The promise applies to bookings which include a scheduled flight and a hotel. If agents find an identical like-for-like package cheaper with a trade competitior Gold Medal will match it, no questions asked. details and terms see
goldmedal.co.uk
For full AITO heads to Dubai. AITO has
announced Dubai as the host destination for its summer overseas conference this June. AITO operators and Specialist Agents will decamp to the Emirate from June 14-17. The show will be sponsored by the Dubai Department of Tourism, Emirates and Sofitel Dubai Jumeirah Beach Hotel.
aitoagents.com
California boxes clever with agents
'California in a Box’ has been delivered
to 80 travel agencies around the UK. The box includes loads of goodies from the state including sunglasses from Lake Tahoe, beach balls from Newport
Beach, Sacramento, almonds from Ghirardelli chocolates
from San Francisco, cuddly Penguins from the California Academy of Sciences among others, as well as lots of useful maps, guides and sales tools. Pictured are Nikki Edwards and Christine Yeomans from Virgin Holidays and James Mead, Visit California.
visitcalifornia.com
IN THE NEWS WISE COUNSEL TRAVEL UNI
COMPETITIONS
46 47 48 49
DoSomething and you'll become an 'A' List celeb
DoSomethingDifferent.com is
offering one lucky agent and their partner the chance to experience Las Vegas as a real 'A' List celeb! The winner will fly with Virgin
Atlantic and receive a personal airport welcome, limousine transfer with champagne and a tour of the Strip, three nights accommodation, dinner at a top restaurant, entry into one of the famous Vegas pool parties and VIP entry into a top nightclub. They will also enjoy a Grand Canyon heli-tour. To win, book any worldwide attraction, experience or tour on
DoSomethingDifferent.com’s website and register each booking by email to viva-las-vegas@DoSomethingDifferent. com) phone 020 8909 3890 or via Twitter @DSDsuperheroes. For a bonus entry into the draw, pre-
book your customer tickets for a ‘Grand Canyon Tour’ or ‘Vegas VIP Nightlife Tour’ and you’ll also receive a surprise gift from Las Vegas! Every booking made before March 31
counts as an entry, and all entries must be submitted by April 15 to be in with a chance of winning.
dosomethingdifferent.com
Centara's festive photo competition
Centara Hotels and Resorts is giving
away three Centara resort stays in a photo competition. The hospitality group is asking
participants to post photos of their Christmas, New Year, Chinese New Year, or any other recent festivities on its Facebook page. Fans then vote for their favourite and the three with the most votes win a holiday for two adults and a child. The competition runs until April 30 and the first prize is five nights at the Centara Poste Lafayette Resort & Spa Mauritius, with runner-up prizes for nights in Thai resorts. Participants can also claim a 20% discount on online bookings until February 28.
facebook.com/centarahotelsresorts
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