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welcome TO SELLING LONG HAUL I
Steve Hartridge EDITOR
t is hardly a revelation to suggest that a holiday – preferably somewhere exotic and warm –provides a revitalising boost from the responsibilities and routine of everyday life.
And now it seems that as well as rejuvenating the mind and soul a holiday also has a measurably positive impact on one’s health. Among the findings of the first Holiday Health Experiment, conducted by Kuoni and Nuffield Health, were that a break away resulted in lower blood pressure, improved sleep quality and improved stress management – with the effects continuing for up to two weeks after returning. The lucky six 'case studies' in the study were sent to Thailand, Peru or the Maldives, destinations that should provide the necessary ‘pick- me-up’ for most of your clients, too. Read about all three inside this issue. Also cash in on the current
INDUSTRY COMMENT “Alabama is a key Southern state, with its unique history, music and cuisine. Birmingham is at the centre of this year’s commemorations
to mark 50 years of the Civil Rights movement, while Lonely Planet recommends the Gulf Coast and Mobile as one of 2013's ‘top 10 regions.” Grey Brennan, Alabama Tourism – see USA: Southern States, p34
“We offer great deals for the family market. Our product is constantly being upgraded with excellent hotels and self-catering
properties, all geared up for children. In 2013 the CTO has an extensive travel agent fam programme.” Carol Hay Director of Tourism UK, Caribbean Tourism Organisation – see Family Holidays in the Caribbean, p22
interest in the USA being generated by current movies Lincoln and Django Unchained, by gemming up on the region – see our US Southern States feature. Meanwhile, the Association of National Tourist Organisation
Representatives (Antor) asked us to present our 2013 ‘hot spots' at its January get-together. Our top four? Sri Lanka (boosted by BA's new flight in March), the USA (reaping the rewards of Brand USA’s £2.3million marketing boost), Vietnam (now served by a daily service from the UK) and Korea (BA also now flies to Seoul). But perhaps most encouraging of all is that survey after survey
this year suggests that a holiday is always the last expenditure to be axed – so get training and get selling!
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INFO@MANTARAYINN.COM
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