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September 2013 www.tvbeurope.com


TVBEurope 67 The Workflow


Bluefish444 brings 4K touches to music video


By David Stewart


PRODUCTION AND post facility Kamerawerk Switzerland has produced a story-driven music video, using not only 4K acquisition but a complete 4K 60fps production pipeline including cameras, editing, colour grading and finishing. Kamerawerk worked with Bubble Beatz, a percussion act with a large following in Germany and Switzerland, who performed No Sleep for the music clip, which will be available free for download and viewing on UHDTVs and retina displays in late 2013.


The Swiss facility called on technology partners to find accessible workflows to handle high spatial and high temporal resolution video data not only


On set: “We have strong relationships with partners like Sony, Adobe, HP and NVIDIA” —Tom Lithgow, Bluefish444


for the image acquisition but for the whole video production and post production pipeline.


Adobe’s video tools seemed to be the most flexible to the heavy demands brought on by this


project; additionally Sony had just finalised the F65 RAW plug-in for Adobe Premiere Pro. An HP Z820 was required to handle the huge demands on processing and the requirements for expandability, allowing for high bandwidth RAID storage and video cards to be installed with enough PCIe bandwidth to be shared between devices. Bluefish444, developer of uncompressed SDI video I/O cards, was contacted by Nicolas Henri Sieber, producer at Kamerawerk, to see if it could provide a video output solution capable of 4096x2160 video frames at a rate of 60fps. Some customisation of the official Bluefish444 Adobe Mercury Transmit plug-in for Adobe Premiere Pro was required in order to allow Kamerawerk to edit, colour grade and finish the project with full resolution 4K 60fps HD-SDI video preview. The Sony PVM X300 display had just been certified by Bluefish444 as a compatible display, and was the only native 4096x2160 HD-SDI display capable of 60fps.


“We had already been


granted project support from the EBU for whom we shot stereoscopic 2Kp50 and HDp120 HFR reference material last summer,” says Sieber. “This project was really pushing technology to its limit. Having Bluefish444 provide an HDSDI output solution for Adobe’s video tools helped us work in a familiar environment with a desktop editor and HD-SDI client monitor.” “Sony Australia has been fundamental in assisting Bluefish444 to certify our 4K video outputs, including making sure our Adobe Mercury Transmit Plug-in was working at 60fps before Kamerawerk completed post production,” says Tom Lithgow, production specialist at Bluefish444. “At Bluefish444 we have strong relationships with partners like Sony, Adobe, HP and NVIDIA, so the Kamerawerk proposal to achieve 4K 60P video output seemed far reaching but achievable.” www.bluefish444.com


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