July 2013
www.tvbeurope.com
TVBEurope 39 Forum Channel in a Box
have all the features in a single easy to use system — with no added extras. Dunn: The big radical thought
that’s on the table now is whether this can all be virtualised, even for live environments. We don’t think that is such a radical thought, technically, but one that will take shape slowly because it’s going to take an early adopter phase and then acceptance — a process that can take three to five years. Errington: I believe that there
is a great future for CiaB in its present form. Some rethinking is required to adapt to virtualisation and cloud-based solutions. However, there is a huge market for customers looking to have an efficient workflow with minimal equipment when implementing a replacement for technology that has come to end of life, or for any new broadcaster looking to start a facility from scratch. Gilbert: Development will be
evolutionary, as the things that users want to achieve aren’t going to change radically: good graphics, strong video/audio handling, subtitle insertion and so on.
Gittins: CiaB has to be
applied appropriately against the specific channel requirements. Customers need to select the solution that meets current requirements, as well as any future requirements that they can realistically foresee. Kuntner: This is more a philosophical question. Will linear broadcast survive in the future? In a diverse world of content delivery every kind of distribution technology will be possible. The question is whether it is commercially relevant and sustainable. The big broadcasters must feed all possible channels efficiently. CiaB is a way to deliver linear content in a much better automated and cost effective way. It is just the beginning of an unstoppable truck that the broadcast world will be totally controlled by IT paradigms. Mehring: CiaB still has many
years of continued usage in its present form as long as suppliers keep up with new requirements and IT technologies. This includes, but is not limited to, the cloud. Weigner: Again, that depends on the definition of CiaB and the market one is targeting. In saturated markets where IPTV, OTT etc are starting to eat the lunch of linear TV the importance of CiaB is limited, while in emerging markets this may still be
“Will linear broadcast survive in the future? In a diverse world of content delivery, every kind of distribution technology will be possible”
Award winning channel in a box
Walter Kuntner
some years away. Or to the point – is the UK an interesting market for CiaB? Answer: no. But by the end of the year 2013 we will have most likely 100+ private cloud- based channels playing out in the UK alone.
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