22 TVBEurope
www.tvbeurope.com July 2013
“Telegenic and Sony have conducted 4K tests at the FIFA Confederations Cup in Brazil” —Richard Salmon
8 million pixels; and UHD-2 or Super Hi Vision, which is made of about 32 million pixels. Both are part of ITU-RBT2020, which has already been issued. “We think that 4K TV UHD-1 will be the first one to come, because I would say it is more or less supported by the cinema industry which already produces 4K movies. “At Eutelsat, as satellite
operators we are fully compliant with the
documentaries, lifestyle, and also with some key events in sport or opera or ballet that could be transmitted in order to improve subscriber demand for Ultra HD. “Eutelsat implemented a demo channel in January 2013 in order to give the viewing experience in Ultra HD to professionals, but also to consumers in order to show them that it will bring something new to their TV viewing. We have put it
“What kind of sound goes with Ultra High Definition? Please don’t ask! It’s a bit of an M.E.S.S”
Dr David Wood, DVB Project
requirements of Ultra High Definition for transmission and distribution, but we know that it’s a disruptive technology and we want to help those who will be the first adopters — pay TV bouquet operators, the first ones let’s say by 2015. “This could start with
playout of channels like cinema,
voluntarily at 50fps in order to give better comfort with smooth motion. Of course it is now in Quad HD, but we will change to HEVC encoding when chipsets become available. HEVC can be applied to all formats — SD, HD and Ultra HD — and it is more than welcome.” — Fergal Ringrose
Case study: Technology for content creation in 4K
SONY HAS been involved in a variety of areas from content creation, feature films, TV series, etc, and distributing those via the cinemas and hardware. “We’re seeing the demand and available technology is moving. It’s always been associated with cinema for many years in terms of 4K but we’re also seeing developments now for the consumer space,” said Peter Sykes, strategic technology manager, Sony Professional Solutions Europe. Sykes reflected on
developments this year. “At CES we launched a 4K consumer camcorder, three new Bravia 4K models and prototypes of 4K OLED technology coming in the future.”
On the content creation side,
Sony is actively involved in developing cameras based upon an ability to shoot in 4K or, in the case of F65, higher than 4K. Their current line up
includes the F55, F65 and F5. Also, the FS700 now has the ability to record 4K images on to an external R5 recorder. By the end of April 2013 2,000 Sony CineAlta 4K cameras were delivered (sales figures of F5, F55 and F65). “It’s an indication that on the content creation side, we’re getting ready for the ability to shoot in 4K, capture content and create that and then it is ready for distribution. The appetite is there and shown strongly in the marketplace,” Sykes explained. He detailed how Sony partners with more than 30 alliance partners where the company doesn’t have tools for compositing or post production. “At NAB we showed additional tools to allow our third-party alliances to integrate our workflows. We’re launching a XAVC 4K/HD codec card later this year and a lot of our alliance partners are
implementing XAVC both in HD and 4K work.” He highlighted that at NAB
there was a subtle shift of emphasis. Not just using the 4K cameras and production systems for applications such as cinematic, TV, drama, and commercials but how some of these tools can be used in a live production/studio environment. In this respect, Sony has been testing 4K in a live production environment with Telegenic. Telegenic, a company known
for embracing new technology, selected Sony to build the world’s first 4K multi-camera OB truck. “We’ve taken our experience in 3D, primarily making it an HD truck but with a 4K infrastructure,” said Eamonn Curtin, commercial manager, Telegenic. The company has seven HD trucks in its fleet, four of which are 3D and HD capable. It has also built a further three 3G-capable units
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