July2013 www.tvbeurope.com


“I think UHD Level 1 will give a kick to 3D” —Andy Quested


TVBEurope 27


Eco-friendly formats for 3DTV


LEADING THE 3DTV debate was Andrea Basso, CEO of Sisvel Technology and CTO of Sisvel Group. “3D still has a future. 3D is on the verge of a


new horizon. All HD TVs are 3D enabled but no-one wants to wear glasses. Passive or active glasses are just cumbersome,” he said.


Andrea Basso: “3D is


regaining momentum due to emerging technologies”


Basso believes we are now in


the recovery of the 3D market and he hopes this will pick up in the next few years. “A lot of new technologies, of which 4K is one and the evolution of autostereoscopy is another, are bringing a new future to 3D and you see a lot of new initiatives in the market. “Autostereoscopy (4K or 8K) is a good step forward. If you have to code multiple views in and out of autostereoscopic displays that also means you’re using resolution so you really need to have 4K or 8K displays to deliver good quality 3D experience.” Sisvel Technology has been


focusing on formats. “What are the requirements for formats today that can deliver 3D content in an effective way? We want to have 3D formats that are able to allow support of 2D


The Future: Beyond current technologies


WHAT REALLYis Beyond HD? Have we reached the limits of conventional digital acquisition technology? What about the future of high-resolution 3D? Could 4K be nothing more than an interim standard?


Andy Quested, head of Technology, BBC HD & 3D provided a typically irreverent wrap-up perspective on the day’s proceedings. “There are bucket loads of technologies out there waiting for the most inappropriate time to launch! And I think we can say we are in one of the biggest buckets ever at the moment,” said Quested. “We’ve just got good HD technology and we’re getting comfortable in HD.


And we’ve got some bad HD technologies. “And ‘Beyond HD’? In September 2004 an august body made a prediction that television sets would not get any bigger than 27 to 32 inches. So who made that prediction? The BBC!


“The question is,” said Quested, “what size screen do you need before the system falls apart? Size matters; bigger is better; mine is bigger than yours. That’s the only way people buy televisions. Consumers will always rule. Television sets will keep getting better – until people stop watching television. “There are three rules for [successful] 3D,” said Quested.


“No additional equipment for acquisition; no additional post production overhead; and no glasses in the home. The first two are about 30% of the problem with 3D: the last one is about 70% of the problem with 3D.” “I think UHD Level 1 will


give a kick to 3D. The ability to do something at much higher resolution — full high definition resolution or slightly beyond in 3D — will give it another kick. And if there are no glasses involved…” Turning to the consumer


proposition, Quested said, “I don’t think the next set top box can be just one thing. We can’t proceed in just little jumps. I think we’re going to have to put in place — even


if we can’t deliver it — extended frame rates, extended resolution, higher dynamic


range, something internet- based, and above all it needs to be agile.” — Fergal Ringrose


Andy Quested: “There are bucket loads of technologies out there


waiting for the most inappropriate time to launch!”


Expo time: An opportunity for discussion and networking over coffee at the Beyond HD Masters exhibition area at London’s BAFTA


and 3D content on the same delivery channel that can simultaneously serve 2D and 3D users — to maximise spatial picture resolution while providing a good coding performance and support glasses-free 3D display technologies.


“3D is regaining momentum due to emerging technologies. There is a need for formats such as the Tile Format that supports existing infrastructures, provide visual quality and are 2D compatible and a need to create ecosystems that support 3D.” — Melanie Dayasena-Lowe


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