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Brand new products from Roblon help to create a stylish, modern look for this beauty salon. Roblon products are available exclusively in the UK from Light Projects Group.


Photos by Ejgil Lihn/The Blue Room for Roblon


brightly lit, whilst stores When we enter a retail space every


effort is made to ensure that we feel comfortable and connected to the setting. Extravagantly designed visual merchandising used in fashion


retail presents us with a vision of what we could become a part of if we were to dress in the clothing, and decadently designed furniture stores seem to say ‘this is the life that you could have if you’d only buy me’. Much of the atmosphere is a charade, a thinly veiled act to peak our interest. As with any piece of theatre, lighting can play an enormous part in creating a suitable ambience. Bright lights help to create the illusion of cleanliness, which is why cosmetics stores are often


selling gadgets might focus the lighting on the more green and blue tones associated with technology and the future. Lighting is very much tailored to the specific application and target customer, making for a varied topic in the world of retail.


Lighting can play a huge role in emphasising the attractiveness of products on offer. This can be particularly useful to certain sectors, with retailers selling fresh produce or high- value goods being able to really take advantage of this benefit. A brand new luxurious store offering at Paris’ Charles de Gaulle Airport, named BuY DUTY FREE, is being skillfully illuminated by Ansorg to ensure that the lighting design suits the products on offer. The lighting concept for the stores


relies on LED lighting to do justice to the high quality goods on display. A Vario lighting channel system structures the ceiling of the stores as a central element, with downlights used to ensure bright light in the room and narrow-beam spotlights accentuate individual product carriers. The variability of the system guarantees flexible adjustment


www.a1lightingmagazine.com


as product offerings change. Lighting is used to draw attention


to products on offer, and also to provide customers with a sense of direction through the space. As well as the Take spotlights used, narrow- beam spotlights from the Brick series are positioned to place highlights on the flat product carriers in the middle of the room. The entrance area is provided with additional illumination to ensure that potential customers are drawn to the store.


As with the majority of industries,


retail is really beginning to take the issue of energy efficiency seriously. This is clear in the approach to a number of different areas, from sustainable visual merchandising to more efficient logistics, and lighting is by no means being overlooked. Being energy efficient is about more than just sleeping better at night; it can save retailers considerable amounts of money by slashing energy bills. Energy efficiency and cost


reductions were the central values of a new lighting investment for


15


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