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WILA is a well-established lighting company; what do you think is the secret of your success? We are indeed a long established company. In fact, 2013 will be our 155th year in business and our 20th year in the UK, so we do have a long heritage in the industry, which I am very proud of. But I think the key to WILA’s success is that we look to the future - we constantly adapt. We have a set of values that underpin our thinking and how we operate, and we are always thinking ahead. This forward thinking means that we are innovative and respond quickly and ingeniously to market needs. For example, we were one of the first companies to introduce LED lighting for those innovative designers who specified it. Now we have a wholly dedicated catalogue of over 2000 LED products.


Our other critical success factor is that we always put our customers at the heart of what we do. In simple terms, we are quality driven and we are committed to providing excellent customer service at all times. After 155 years we must be getting it right!


The company has decided to rebrand, why was now the right time to do so? Our rebranding is not just about a new logo, style and colour palette, although you will notice those things. No, it is more about having a look at the business and deciding what we do well and what our customers need from us now and in the future. In essence, it’s the result of a programme that will allow us to be the best lighting manufacturer we can be, and enable us to distinguish ourselves from other lighting companies.


At the heart of this new vision is our aspiration to become ‘the specialist


lighting company of choice by enabling and inspiring professionals to express their lighting aspirations as personal signatures that advance, enrich and improve the visual world’. As for the timing, we’re constantly assessing our offering and position and, although we have made small changes, we have not had a significant rebrand for many years. However, I would caution that we have not changed dramatically. This is evolution not revolution. We are still the same WILA, we have just refocused our values and purpose to stay fresh and relevant.


Tell us a little about some of the most exciting projects WILA has recently been involved in… One of the projects that has received lots of publicity is the refurbishment of the Cutty Sark ship in Greenwich. Our Puck LED handrail was used on the stair and walkway to the ship and there have been great pictures of HM the Queen officially opening the visitor attraction and using the handrail! This year also saw us win our largest ever contract worth over €3m and includes approximately 22,000 CFL downlights. The project has been designed in the UK for a prestigious client in the Middle East. Here, WILA has a history of successful project completions, including the Kuwait Petroleum HQ building, Dubai Airport and the ADIA HQ in Abu Dhabi. This project represents 4 years of hard work and co-operation with the installer, the specifiers and our representatives in the market. Our factory in Germany did a tremendous job to deliver the complete shipment against demanding schedules of supply.


What difficulties do WILA experience when getting involved in big projects? Projects throw up many challenges for many suppliers, not least by the lack of detail provided at the time of design and manufacture of the product. Quite often we are waiting to produce a product but still do not know if it’s dimmable gear and, if so, what type. This, in the main, is due to less detailed specifications and the fast pace of the project design process, but still it causes us headaches.


What does the future hold for the WILA brand? These are exciting times for WILA. Our brand launch will roll out from the end of this year and have a big bang launch in January. Also, while I am definitely focused on the future and business growth, we do need to acknowledge in some ways our fabulous heritage too. 2013 will see some celebration of our 155 year anniversary as a brand and 20 years as a business in the UK. I like to think we are shaping our future based on our heritage. Our eyes are set firmly ahead but with the knowledge that we have been getting lots of things right for a great many years, and I think our customers appreciate that. But is not all about celebrating the past; 2013 will also see us launch a radical new approach to our product line. Based on feedback from the market I believe that this product range will be a game changer for WILA. But you will have to wait until January to find out more…


Contact


WILA T: +44 (0) 1235 773500 www.wila.com


www.a1lightingmagazine.com


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