BettingBusinessInteractive • OCTOBER 2012
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MOBILE Bally gets Airy T
he Apple and Android apps created for Mount Airy Casino Resort by Bally
Technologieshave been launched along- side a new mobile website also created by Bally. The apps detail information and booking about the resort as well as a mo- bile play-for-fun version of Bally’s Cash Spin video slot and casi- no gaming information. “Mount Airy Casino is an- other great partner for Bally Technologies and our mobile business,” said Aron Ezra, vice pres- ident of mobile at Bally Technologies. “The new apps we’ve created for them provide an amazing tool for their guests and will deliver very positive return-on-investment for the property.”
Virgin gets Cats exclusive
irgin Gameshas exclusively launched Cats, the latest 5-reel, 30 pay- line mobile slot game by IGT. Cats is a clas- sic slot that is found in Vegas casinos and has a split symbol feature along with free spins. This is the third slot by IGT to be launched on Virgin Mobile Casino, the others include the big hit games Cleopatra and Da Vinci Dia- monds, another Virgin Games exclusivity. Warren Eloff, head of products at Virgin Games, commented: “We are thrilled to be the first mobile casino to offer this fantastic game. Cats has been hugely popular as a web based slot so we anticipate our mobile customers will be delighted to have the opportunity to play this Vegas classic on the move.”
V ACQUISITION
Amaya picks up Cadillac Jack
IGT’S CATS IS A BIG HIT IN CASINOS MARKETING
Finnplay appoints eMainstream Marketing
F
innish gaming boutique software provider Digienthas appointed Isle of
Man based PR and marketing firm eMain- stream Marketingto help roll out of its change of company name to Finnplay. CEO Martin Prantner said: “Our business has been expanding internationally for a number of years and our recent product launches resulted in more new business opportunities from both mature and emerging markets not only because of our software and technical expertise, but our Finnish heritage which is synonymous with quality, advanced technology and business integrity. Given this rich cultural identity, the name Finnplay encapsulated our core proposition.”
chase Cadillac Jack, a gambling industry supplier with gaming machine placements in more than 200 venues in the United States and Mexico for US$167m (£103m). David Baazov, chief executive officer of Amaya, commented: “The acquisition of Cadillac Jack is a pivotal event for Amaya. We expect that the combined companies will leverage their distribu- tion for game content in the key areas of online, mobile and land based casinos. The acquisition creates immediate scale for Amaya’s operations and greatly enhances growth opportuni- ties for both com- panies.”
A DAVID BAAZOV
maya Gaminghas continued on its acquisition spree by agreeing to pur-
HoGaming, said: “The opening of a Euro- pean studio is an important development for HoGaming as we make inroads into this important market. HoGaming has contin- ued to sign leading online gaming system operators in Europe because we offer in- novative and unique Live Dealing solu- tions that mirror playing in a land-based casino. We feel our expertise and this new European studio will give us the edge when it comes to attracting more business in the region.”
PLATFORM First Nation first
G
LIVE GAMING Ho comes to Europe
L
ive dealer supplierHoGamingis open- ing a studio in Europe. The facility is the
company’s largest to date and is part of a strategy to provide localised live dealer en- vironment that caters to customer prefer- ences in the region. Peter Kjaer, CEO of
EObet Gambling Networkis to launch an all-new online gambling brand for an as yet unnamed Saskatchewan First Nationin Novem- ber. Details of the venture are currently being drafted, including the legal frame- work required to ‘occupy the field’ for this venture. Discussions are also underway with other First Nations groups and fur- ther announcements are expected. The new online gambling brand launching in November will be the second to operate on the turnkey igaming system developed by GEObet. Operations will initially be managed by GEO- bet. Gerry Gionet, president of GEObet and founder of the GEObet Gambling Network, said: “We’re excited that this Nation has em- braced this opportu- nity to revitalise its community.”
marketing
POKER
Entraction to close in December
GTis to close down its Entrac- tion poker network, with a dra- matic drop in liquidity cited as the cause. Operators have been advised to switch to a new network before 11 December. IGT only purchased Entrac- tionlast year for SEK700m (£68.5m) but dis- tanced the network from some of the ‘grey’ international markets such as Israel, Cana- da and Russia.
I An IGT spokesperson said: “As part of our
regular business process, we have been evaluating our resources, products and markets from a commercial and compliance perspective. As a result, we are consolidat- ing our product development, allowing us to combine a number of locations and focus on the most attractive opportunities.
“We remain focused on our interactive casino/slot offering, which has experienced steady growth; as well as our successful so- cial gaming offering with DoubleDown Casi- no and look to integrate the Entraction prod- ucts into our overall set of platform offerings. “Change and uncertainty in European market conditions have diminished the ex- pected returns in certain real money wa- gering products. As a result, we are consol- idating our product development. We are maintaining our options for future changes in market opportunities. This decision is purely focused on our European dotcom business and does not impact future deci- sions regarding entry into new markets as regulation, taxation and commercial op- portunities arise.”
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