38 B 2 B Sportsbook “”
We are delighted with a very encouraging start and will have a stunning new custom built tablet and
mobile version live in the next few weeks.
Ian Williams Chief commercial officer , Buzz Sports
POOL BETTING W
hat are some of the traditional technical hurdles for new firms looking to implement horseracing?
From a technical perspective, the global racing industry is far from uniform, stan- dard or simple. In North America alone, three separate tote companies process wagers. On top of that, racecard data and video signals need to be compiled, stan- dardised and distributed so that end-users have complete wagering access and infor- mation. To an outsider, solving these com- plex problems could mean undertaking a significant financial and developmental burden. We offer two products positioned to make wagering on global horse racing a
Leeds based gaming start up Buzz Sportshas launched its in- play ZonePlay product as an on- line offering via a partnership with Irish bookmaker Boyle- sports. The size, branding and content of the ZonePlay game screen has been customised by Buzz Sports to in- tegrate into the Live Betting page of
Boylesports.com.
BettingBusinessInteractive • OCTOBER 2012
Plugging US racing into websites
Horseracing consistently proves to be a strong consideration for betting firms looking to expand their offerings. Ingo Dellbrügger, vice president of operations of XB-Net, discusses its global wagering technology:
simple undertaking. Our EasyGate tech- nology, which we term ‘racing out of the box’, is a XML interface that provides part- ners with everything their customers need to securely and effortlessly place wagers on the content we provide. Our EasyXSite is a ‘white label’ website solution that pro- vides a seamless approach for platforms to offer global horse racing to customers.
What are the advantages for operators to offer this service to their customers? Live horse and greyhound racing provides a great opportunity for a business to gen- erate quick and significant ROI. Whether you develop your own racebook using EasyGate or you want a pre-configured but customisable racebook using
EasyXSite, both ways help our partners to generate revenue without bogging them- selves down with exorbitant development costs.
Customers can also watch the races that they wager on. We provide high quali- ty video, which we distribute through three formats - Windows Media, Flash, and H.264 in different bandwidths. Whether for OTBs, websites or mobile de- vices, we have the right video solutions in place.
How can EasyXSite generate revenue for a new or existing business?
The commingled wagering model pro- vides nearly instant returns for those tak- ing the wagers, and our expertise and
technology ensure a quick and seamless launch of the product to your customers. The end result is that our partners see a rapid ROI and their primary contribution is marketing the content to their cus- tomers. We take care of everything else.
Can EasyXSite plug into an existing web- site?
Absolutely. EasyXSite was created so that it can be integrated and implemented as a fully functioning ‘racebook’ that plugs di- rectly into websites. Customers can log in with their existing credentials and can place global wagers. EasyXSite is multilin- gual and fully customisable and can be fit- ted to mimic the design and scheme of an existing website.
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