That’s Bazaar
When Harvey Nichols reveals its plans to create a one-stop beauty destination you take note. T at’s why we were fi rst in the queue to chat to the Group Concessions and Beauty Director, Daniela Rinaldi, about Liverpool’s new Beauty Bazaar
S
cheduled to open in late autumn 2012, Liverpool’s Beauty Bazaar, Harvey Nichols will be the fi rst of its kind and ‘a global beacon of beauty’, according
to its creators. But what does that actually mean for us? “It’s about making beauty a more
experiential journey,” says Daniela Rinaldi. “T is new direction in retail will return beauty to the luxury proposition that the category once
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enjoyed; a feel-good experience that will deliver the very best collection of prestigious, niche and exclusive brands and services.” She adds, “When I started in the beauty
industry on the shop fl oor it was a completely diff erent proposition, and was really aspirational. For example, if you couldn’t aff ord to buy into the world of Dolce & Gabbana you bought the fragrance. I think that this has diminished, and with Beauty
Bazaar we are hoping to return to a luxury, beauty lifestyle environment.” And with an impressive 22,000 sq ft of prime
retail space at their disposal they certainly have the room and vision to achieve this. Set across three fl oors in the heart of Liverpool ONE, the store will off er an array of beauty, skincare and fragrance brands and services. Starting on the Ground Floor, customers will be greeted by Chanel, YSL, Tom Ford
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