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In the BAG


Julie Deane, founder of the Cambridge Satchel Company, tells Waterfront how she built up this highly successful business from her kitchen table and sings the praises of British Manufacturing


television shows such as Glee and T e Good Wife. If you follow fashion, you’ll be aware of the transition in status that the beautiful bags from the Cambridge Satchel Company have made since their fi rst appearance on the shelves of our most-loved stores. T ey are not just an attractive accessory but a positively essential feature in the creation of an enviable


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e see them in Selfridges, on the arms of celebrities in the pages of fashion magazines and now even in


wardrobe. T e company’s founder, Julie Deane, who studied at Cambridge and worked as an accountant at Gonville and Caius before starting the business, is frank about her reasons for starting up the Cambridge Satchel Company. Realising that her young daughter was being victimised by bullies at school, Julie resolved to make enough money to send her to a private school. Her practicality and logic are clear as she talks about the initial stages of the start-up. “I made a list of ten things I thought I could do,” she explains. “Satchels were on that list as I had


previously searched high and low for satchels for the children. I hoped that others might be looking too.”


Julie then launched into action, searching


for manufacturers and communicating to them the image of her ideal satchel. “I looked for leather bag manufacturers, even saddle makers who knew how to work with leather and then I hit the road and started visiting them. I drew the satchels and tried to explain exactly what I was looking for – I even made one up from paper!” Julie’s impressive resolve to achieve the


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