Family
Affair
Pop icon Robbie Williams sheds some light on his new menswear range which is inspired by traditional style and family values
were in conversation with GQ editor, Dylan Jones on Selfridges’ rooftop, joined by the great and the good from the menswear industry. Robbie said of the design process, “I see myself as a DJ of clothes. I remix things that I like – it’s a lot like music. I know what I like – every piece in the collection is based on pieces from my own wardrobe which I love.” T e range is inspired by Robbie’s grandfather,
T
Jack ‘Giant Killer’ Farrell, who was a strong man known for his great integrity, honesty, good manners and keen dress sense. Williams states, “My grandfather was a huge man, built like an Irish navvy, fought in the Second World
o mark the launch of their menswear label Farrell at Selfridges, Robbie Williams and his design partner Ben Dickens
War, lived on a council estate. He was the fi rst real male fi gure in my life – he was an honest man, he taught me to box, I was surrounded by women and he worried that I was going to be a sissy. T e integrity of his infl uence runs throughout this collection.” It is these qualities that form the foundation
of Farrell and are now ingrained into the brand ethos at every level, from the design process to the shop fl oor. Designed for men who like a bit of snap in their clothing, Farrell delivers classic wardrobe staples suitable for a night in, an afternoon at the footie or a night out. ‘Wear it in, Wear it out’ is Farrell’s motto. Every piece within the Farrell collection is designed to become a longstanding part of a man’s wardrobe, growing and evolving with the wearer over time. Pieces such as the iconic Pea
coat and Harrington signify Farrell’s dedication to British style and the principles of men being men. Designer, Ben Dickens, explained, “T is is a
brand for every guy – whether you’re going to the pub, taking your missis to the shops, going out with the lads. T ey’re pieces which will last you for years.”
In-keeping with Farrell’s British brand ethos,
launch party guests were served Pimms cocktails and champagne from Daylesford Café, the hosts of Selfridges’ rooftop for the summer.
T e Farrell collection is now available in all Selfridges stores and online at
www.selfridges.com
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